Advant Beiten

Gambling
7 Core Principles: EU Regulators Issue New Guidelines on In-Game Virtual Currencies
The Consumer Protection Cooperation Network (CPC Network) has published comprehensive guidelines addressing the use of virtual currencies in video games, establishing clear standards for game developers and publishers operating in the European market. Released on 21 March 2025, the document titled “The Consumer Protection Cooperation Network’s Key Principles on In-game Virtual Currencies” aims to enhance consumer protection across the gaming industry.

Table of Contents
Scope and Definition
The guidelines specifically target “in-game virtual currencies” defined as digital representations of value purchased with real-world money and then used to acquire digital content or services within games. These currencies have become ubiquitous in modern gaming, appearing in forms such as gems, coins, or diamonds that players purchase with actual money to obtain cosmetic items, gameplay advantages, or additional content. The CPC Network emphasizes that transactions using these virtual currencies are fully subject to European consumer protection laws, just like purchases with real-world money. This clarification is crucial as game publishers have sometimes treated virtual currency transactions as existing in a regulatory gray area outside standard consumer protections.
Seven Core Principles
The document outlines seven key principles addressing various aspects of virtual currency implementation:
- Price Transparency: Real-world monetary values must be clearly displayed for both virtual currencies and the items they can purchase. Even when virtual currencies are obtained through gameplay or promotions, the actual monetary value must be indicated as an objective reference.
- Cost Clarity: Game developers should avoid practices that obscure the true cost of in-game content, such as mixing different virtual currency types in a single game or requiring multiple currency exchanges before making purchases.
- No Forced Spending: Publishers must avoid practices that force consumers to purchase more virtual currency than needed, such as only offering bundles that intentionally mismatch the value of purchasable items.
- Pre-contractual Information: Consumers must receive comprehensive information before making purchases, including details about the product characteristics, trader identity, price, right of withdrawal, and legal guarantees.
- Right of Withdrawal: Publishers must respect consumers’ right to withdraw from virtual currency purchases within 14 days for any unused currency. The document explicitly states that virtual currencies themselves (unlike digital content) cannot be exempted from this right.
- Fair Contract Terms: All terms and conditions must be written in plain language without limiting consumer rights. The guidelines specifically warn against terms that give publishers unilateral rights to modify or withdraw purchased content or virtual currencies.
- Protection of Vulnerable Consumers: Special consideration must be given to vulnerable groups, particularly children. The guidelines acknowledge that virtual currencies psychologically disconnect spending from real money, potentially distorting economic behavior.
Impact on Esports and Gaming
For esports organizations, game publishers, and platform holders, these principles represent significant regulatory guidance that could reshape monetization practices across the industry. Many esports titles rely heavily on microtransactions and virtual currency systems, which have enabled the free-to-play business model that has fueled the growth of competitive gaming globally. The guidelines directly address common industry practices that have faced criticism from consumer advocates for years, including the psychological distancing between real money and virtual spending.
Publishers of popular esports titles like “League of Legends,” “Fortnite,” and “Valorant” may need to revisit their monetization systems to ensure compliance with these guidelines. The requirement to display real-world monetary values alongside virtual currency costs could significantly impact how in-game stores are designed and presented to players. Similarly, the prohibition on targeting “whales” (high-spending players who may have impulse control issues) challenges revenue models that rely disproportionately on a small percentage of high-spending users.
The mandate for parental controls with default settings that disable spending in games accessible to minors could also have significant implications for games with younger player bases. Many popular titles with esports scenes attract players across age groups, requiring publishers to implement more robust age verification and spending limitation systems.
The guidelines also emphasize the need for clear distinction between gameplay and commercial elements, which could affect how cosmetic items and other purchasable content are marketed within competitive games where such items have become status symbols within player communities.
Legal Basis and Enforcement
The guidelines are based on established EU consumer protection legislation, including the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD), and the Unfair Terms in Consumer Contracts Directive (UCTD). These directives form the backbone of consumer protection in the European Union and have been applied to various digital markets in recent years as authorities seek to ensure that traditional consumer rights extend fully into digital spaces.
While the guidelines themselves are not legally binding in the same way as formal regulations, they represent the collective position of EU consumer protection authorities and serve as a clear signal of enforcement priorities. Companies that ignore these principles risk enforcement actions from national consumer protection agencies across the EU’s 27 member states. The document explicitly notes that it represents a “non-exhaustive list of practices” and “does not preclude the CPC Network from undertaking further actions or activities in the gaming sector,” suggesting ongoing regulatory attention to the gaming industry and the possibility of more formal regulations in the future if voluntary compliance is deemed insufficient.
Industry Reactions and Broader Context
This regulatory development comes amid growing global scrutiny of microtransactions and virtual currency systems in games. Several countries have already implemented restrictions on certain monetization practices, particularly those resembling gambling mechanics such as loot boxes. The EU guidelines represent a more comprehensive approach, addressing the broader range of consumer protection issues associated with virtual currencies beyond just gambling concerns.
Industry stakeholders will likely need to review their monetization models in light of these guidelines. Particular attention should be paid to the principles regarding currency bundle pricing, withdrawal rights, and the treatment of vulnerable consumers. Initial reactions from industry trade groups have been cautiously receptive, acknowledging the need for consumer protection while expressing concerns about implementation timelines and the potential impact on existing business models.
Legal experts note that while the principles are framed as guidelines rather than binding regulations, they signal clear enforcement priorities for European consumer protection authorities and provide a roadmap for future regulatory action in the gaming space. The guidelines may also influence regulatory approaches in other jurisdictions, as European consumer protection standards often serve as models for regulations worldwide.
For players and consumers, these guidelines represent a significant step toward greater transparency and fairness in how virtual currencies function in games. If properly implemented, they could lead to clearer pricing, more consumer-friendly refund policies, and better protections for vulnerable players, potentially reshaping the player experience in games with microtransaction systems.
M&A
From USD 500k to USD 50 mln: The Price Increase in LEC Slot Sales – Legal Framework and Valuation Factors
The sale of League of Legends European Championship (LEC) team slots represents a significant investment opportunity in the esports ecosystem, but one that comes with complex legal considerations and valuation factors. This article examines the legal framework governing these transactions, explores the key factors influencing slot prices, and reviews notable sales from 2013 to today.

Table of Contents
Legal Framework for LEC Slot Sales
Riot Games’ Franchise Agreement
The foundation of any LEC slot sale is Riot Games’ franchise agreement. Unlike traditional sports where teams may own their league position outright, LEC slots operate under a franchise model controlled by Riot Games. This means Riot maintains significant oversight and approval rights for any ownership transfers.
The franchise agreement serves as the primary governing document for all LEC participants, creating a contractual relationship between the team organization and Riot Games. This agreement explicitly outlines the conditions under which a franchise slot may be transferred to a new owner. Riot Games retains final approval rights for any slot transfer, ensuring the league maintains control over who can participate in their premium competition. The approval process involves extensive vetting of potential purchasers, including detailed background checks and financial stability assessments to ensure the new owners can sustain the team’s operations over the long term.
Non-compete provisions within these agreements prevent owners from involvement with competing leagues, protecting Riot’s ecosystem from internal competition. These provisions typically specify geographic limitations, duration constraints, and precisely which activities are prohibited to ensure they remain legally enforceable across different jurisdictions. The agreement also establishes minimum operational standards that all team owners must maintain, including requirements for facilities, staff compensation, player support programs, and content production capabilities.
Corporate Structure Considerations
Most LEC slot sales are structured as share purchases rather than asset sales, which has important legal implications for all parties involved. These transactions typically involve the acquisition of the entire corporate entity holding the franchise slot rather than simply transferring the slot itself. This structure necessitates comprehensive due diligence investigations of existing liabilities, ongoing contracts, intellectual property holdings, and potential legal issues that might affect the organization’s value.
When acquiring the corporate entity, the purchaser assumes all existing contractual obligations, including player contracts, sponsorship agreements, facility leases, and service provider relationships. This succession creates legal continuity but requires careful review to identify any potential problematic agreements or liabilities. The tax implications of these transactions vary significantly depending on the jurisdictions involved, with different considerations for entities registered in Germany, the UK, Spain, or other European countries where LEC teams typically operate. Corporate structures often involve multiple legal entities across different countries, further complicating the transaction.
Foreign investment considerations add another layer of complexity, as many LEC team purchases involve cross-border transactions subject to additional regulatory scrutiny. Some European countries have implemented foreign investment screening mechanisms that may apply to significant esports acquisitions, particularly when investors from certain non-EU countries are involved.
Player Contract Transfer
A critical legal component of any LEC slot sale involves the transfer of player contracts, which must adhere to both Riot’s regulations and applicable employment laws. Player contracts represent some of the most valuable assets in these transactions, particularly for teams with star performers under favorable terms. These contracts must comply with labor laws in the operating jurisdiction, which can create complications as teams often employ players from many different countries.
The transfer requires careful attention to employment continuity rights that may exist under European labor regulations. In some jurisdictions, players may have legal protections ensuring their contracts cannot be substantially altered without consent despite the change in ownership. Immigration considerations become paramount for international players, as work permits and visas may be tied to specific employers and require modification or reapplication when ownership changes.
Contract assignment provisions must be clearly defined, specifying whether player consent is required for the transfer of their contracts to new ownership. Some agreements include stability clauses guaranteeing certain conditions will remain unchanged for a specified period following ownership transitions. Collective bargaining considerations have become increasingly relevant as player associations gain influence, potentially introducing additional requirements for how player interests are protected during ownership changes.
The Contractual Framework of LEC Slot Sales
The sale of a LEC slot involves a sophisticated contractual structure that goes well beyond a simple purchase agreement. These transactions typically take the form of a comprehensive share purchase agreement rather than an asset sale, meaning the buyer acquires the entire corporate entity that holds the franchise rights to the LEC position.
This share purchase agreement begins with extensive preliminary negotiations that often include confidentiality agreements and term sheets to establish the initial framework for the transaction. Once parties reach general agreement on valuation and key terms, they proceed to a formal due diligence phase governed by its own contractual arrangements. During this phase, the potential buyer gains protected access to sensitive financial, operational, and legal records of the selling organization.
The core of the LEC slot transaction is embodied in the definitive share purchase agreement, which contains detailed representations and warranties from the seller regarding the financial condition, outstanding liabilities, and legal compliance of the team organization. These representations serve as contractual insurance for the buyer, as material inaccuracies could trigger indemnification claims after closing. The agreement also includes covenants that govern the conduct of the business between signing and closing, ensuring the seller doesn’t take actions that would diminish the value of the enterprise.
A critical element differentiating LEC slot sales from conventional business acquisitions is the requirement for Riot Games’ approval. This necessitates a tripartite contractual relationship where Riot Games becomes an essential third party to the transaction. The share purchase agreement typically contains conditions precedent that explicitly require Riot’s formal consent before the transaction can be completed. This approval process involves Riot’s review of the potential owner’s financial stability, business plan, and alignment with the league’s values and objectives.
The agreement also addresses the transfer of existing player contracts, which introduces employment law considerations. Player contracts cannot simply be assigned without careful attention to labor regulations in relevant jurisdictions. The share purchase agreement must specify how these contracts transfer with the entity and what protections exist for players during the ownership transition. Some agreements include provisions requiring the new owner to honor existing contract terms for a specified period.
Revenue sharing arrangements with Riot Games constitute another distinctive contractual element. The purchase agreement must account for how existing revenue sharing contracts transfer to the new entity, including any adjustments or renegotiations required. This includes broadcast revenue, sponsorship opportunities, and in-game promotional activities that generate income for team organizations.
Intellectual property transfer forms another crucial component of these agreements. The contract must clearly delineate which intellectual property assets transfer with the sale, including team names, logos, social media accounts, content rights, and merchandise designs. In some cases, selling organizations may retain certain intellectual property rights, requiring specific licensing provisions within the agreement.
Non-compete provisions represent a standard feature in these contracts, preventing the selling organization from immediately establishing a competing team in the same ecosystem. These clauses typically specify a geographic scope, duration, and precise activities prohibited to ensure they remain enforceable under relevant competition laws.
The payment structure in LEC slot sales often involves an escrow arrangement where funds are held by a third party until closing conditions are satisfied. The contract specifies the mechanism for releasing these funds, including any holdbacks intended to address potential post-closing adjustments or indemnification claims. Some agreements include earnout provisions where additional payments depend on the team’s future performance or achievement of specific financial targets.
Given the international nature of esports, these contracts must also address jurisdictional considerations, specifying which laws govern the agreement and how disputes will be resolved. Many contracts include mandatory arbitration clauses to provide a more streamlined resolution process compared to traditional litigation.
Valuation Factors: What Determines LEC Slot Prices?
Team Performance and Brand Value
Teams with established competitive success and strong fan followings command premium prices in the LEC slot marketplace due to the tangible and intangible value these factors create. Historical tournament results and championships build reputation equity that significantly influences valuation, with multiple LEC titles or strong international showings at events like the World Championship or Mid-Season Invitational creating substantial premium value. Organizations like G2 Esports and Fnatic have established legacy value through consistent competitive excellence that translates directly to higher slot valuations.
Fan engagement metrics across social media platforms provide quantifiable evidence of a team’s market reach and influence. Teams with millions of followers across platforms like X (formerly: Twitter), Instagram, YouTube, and TikTok demonstrate proven audience engagement capabilities that make them more attractive to potential purchasers. This social media presence translates into merchandising revenue potential, with established teams having proven track records of converting fan loyalty into direct consumer spending.
Pre-existing sponsorship relationships represent another crucial valuation component, as these agreements generate substantial revenue for team organizations. Teams with blue-chip sponsors committed to long-term partnerships demonstrate reliable income streams that reduce investment risk. The reputation effects from association with prestigious brands also creates secondary valuation benefits. Community goodwill accumulated through years of fan interactions, content creation, and community engagement initiatives creates intangible but significant value that factors into acquisition decisions.
Market Timing and Esports Growth
The broader esports market conditions significantly impact LEC slot valuation, creating substantial variability in prices over time. General investor sentiment toward esports investments follows cyclical patterns, with periods of exuberance driving prices higher and more cautious periods potentially suppressing valuations. The 2019-2021 period saw particularly strong investment appetite for esports properties, pushing valuations to record levels before a more measured approach emerged in subsequent years.
Recent viewership growth or decline in League of Legends directly affects potential return on investment calculations. Metrics such as average concurrent viewers for regular season matches, playoff audience figures, and year-over-year growth trends factor prominently in valuation models. Competition from other esports titles for audience attention influences relative valuations, with the emergence of VALORANT and continued popularity of titles like Counter-Strike creating competitive pressures in the European esports marketplace.
Proximity to major tournament success can create temporary valuation spikes, with teams achieving international success often seeing increased brand value immediately following these achievements. The timing of sales relative to the competitive calendar also influences pricing, with transactions completed during or immediately after successful seasons potentially commanding premiums. Macroeconomic conditions in the wider economy affect investment appetite for esports properties, with factors like interest rates, technology sector performance, and general market liquidity influencing available capital for these acquisitions.
Roster and Staff Assets
The existing player roster and operational staff represent significant value components in LEC slot acquisitions. Star players under favorable contract terms create immediate competitive potential and fan engagement, with franchise players who have strong personal brands adding particular value. Players with international drawing power who attract viewership from major markets like China contribute additional premium value through expanded marketing opportunities. The contractual situation of these players—including contract duration, compensation levels, and transfer rights—significantly impacts their contribution to overall valuation.
Coaching and analytical staff expertise provides competitive advantages that sophisticated purchasers factor into acquisition decisions. Established coaching systems with proven development pipelines for young talent represent sustainable competitive advantages worth substantial premiums. Management teams with proven track records in esports operations reduce transition risks and implementation timelines for new owners, allowing faster returns on investment. Experienced executives with established relationships throughout the esports ecosystem facilitate smoother integrations and stronger ongoing operations.
Training facilities and infrastructure represent tangible assets that factor into valuations, particularly for teams with substantial physical resources. State-of-the-art training centers, content production studios, and residential facilities reduce the immediate capital expenditure requirements for new owners. Proprietary training methodologies, analytical systems, and player development programs represent intellectual property with material value beyond the physical assets. Existing relationships with third-party service providers—including sports psychologists, physical trainers, and nutritionists—create operational continuity that maintains team performance during ownership transitions.
Riot Games’ League Development
Riot’s ongoing development of the LEC impacts LEC slot valuation through policy decisions and league growth initiatives. Changes to revenue sharing agreements between Riot and team organizations directly affect the economic potential of slot ownership. The evolution of these agreements has generally increased the financial benefits flowing to teams, with expanded digital item revenue sharing, in-game promotional opportunities, and event-related income all enhancing the value proposition of LEC participation.
The expansion of international tournaments with LEC representation creates additional revenue and exposure opportunities that factor into valuation models. The introduction of new competitions like the Mid-Season Cup and potential future international leagues adds prospective value streams that forward-looking purchasers consider. Broadcast deal improvements, including expanded media rights valuations and distribution across additional platforms, directly increase the financial returns associated with slot ownership.
Riot’s commitment to long-term ecosystem development through initiatives like the European Regional Leagues (ERLs) creates sustainable talent development pipelines that benefit LEC organizations. Teams with strong connections to successful ERLs gain additional value through preferential access to emerging players. Riot’s global strategy for League of Legends esports, including potential expansion into new markets or format adjustments, influences long-term valuation projections as investors consider future growth opportunities beyond current operations.
Notable LEC Slot Sales (2013-Present)
Early EU LCS Era (2013-2018)
During the period before franchising, when the European League of Legends league operated under a promotion/relegation system known as the EU LCS, LEC slot sales functioned quite differently than today’s market. The promotion and relegation format created inherent instability in slot valuation, as teams could lose their position in the premier competition through poor competitive performance. This system meant that slot transactions carried significant competitive risk not present in today’s franchised model.
In 2015, Gamers2 (later rebranded as G2 Esports) acquired Gamers2.gg’s LEC slot for approximately EUR 600,000, representing one of the first major slot acquisitions in European League of Legends. This transaction established Carlos “Ocelote” Rodriguez as a major organization leader in the ecosystem, beginning G2’s trajectory toward becoming one of Europe’s most valuable esports brands. The relatively modest price reflected the early development stage of the ecosystem and the inherent risks of the promotion/relegation model.
The 2016 acquisition of Elements’ LEC slot by FC Schalke 04 for an estimated EUR 400,000 – EUR 500,000 marked a significant milestone as one of the first traditional sports organizations to enter European League of Legends. This transaction validated the growing legitimacy of esports as an investment opportunity for established sports entities. That same year, Misfits purchased Renegades: Banditos’ slot for approximately EUR 700,000, reflecting the gradual price appreciation occurring as the league developed stronger viewership and commercial partnerships.
In 2018, just before the transition to franchising, Splyce sold its LEC slot to OverActive Media for a reported EUR 8.5 million. This substantial valuation increase demonstrated the market’s anticipation of the forthcoming franchising system and the stability it would bring to team investments. The transaction occurred during a period of significant capital inflow to esports, with traditional venture capital and private equity firms beginning to make substantial investments in the space.
Franchising Era (2019-Present)
The introduction of franchising in 2019 fundamentally transformed the LEC slot market by eliminating relegation risk and creating permanent partnerships between teams and Riot Games. Initial franchise slots sold for approximately EUR 8-10 million each, establishing a new baseline valuation floor that reflected the enhanced stability and revenue-sharing opportunities of the franchised model. These prices represented significant premiums over pre-franchising valuations, demonstrating investor confidence in Riot’s long-term vision for the European competition.
The 2021 acquisition of Schalke 04’s LEC slot by Team BDS for EUR 26.5 million (officially confirmed) marked a dramatic escalation in valuations. This transaction occurred during a period of peak investor interest in esports properties and demonstrated the substantial appreciation in LEC slot values since the initial franchising period. Schalke 04’s decision to sell its LEC slot was influenced by the traditional sports club’s financial challenges in their core football business rather than dissatisfaction with esports performance, highlighting how parent company dynamics can influence transaction timing.
In 2022, Team Heretics acquired Misfits Gaming’s LEC slot for an estimated EUR 35 million, continuing the valuation growth trajectory as slot prices approached the EUR 40 million threshold. The following year, reports indicated that Karmine Corp acquired Astralis’ LEC slot for approximately EUR 30-35 million, though the exact figure was not publicly confirmed. This transaction brought one of Europe’s most popular esports brands from the French regional ecosystem into the premier competition, with Karmine Corp’s massive fan following adding significant viewer engagement to the LEC.
By 2024, most recent market assessments placed the price for a LEC slot in the EUR 40-50 million range, representing a four to five-fold increase from the initial franchising valuations just five years earlier. This dramatic appreciation reflects both the growing commercial success of the LEC as a premium entertainment product and the broader maturation of the esports industry as an investment category. The continued interest from sophisticated investors, including private equity firms, venture capital groups, and traditional media companies, suggests confidence in the long-term growth potential of these franchise positions despite the substantial entry costs.
Legal Challenges and Future Considerations
Regulatory Oversight
As esports continues to mature as an industry, increased regulatory oversight appears inevitable, creating new legal considerations for slot transactions. European competition law considerations regarding potentially monopolistic practices have begun to receive greater attention from regulatory authorities. The unique position of game publishers as both intellectual property owners and competition organizers creates novel legal questions without clear precedent in traditional sports or entertainment industries.
Growing scrutiny of ownership concentration across multiple teams has emerged as a particular concern, with regulators in several jurisdictions examining potential conflicts of interest when parent companies control teams in different competitions. The introduction of financial fair play regulations similar to those found in traditional sports seems increasingly likely as the ecosystem matures. These could impose restrictions on deficit spending, salary caps, or other financial controls that would affect valuation models for prospective purchasers.
Consumer protection regulations applicable to the digital nature of esports may create additional compliance requirements for team organizations, particularly regarding fan engagement initiatives, ticket sales, and digital merchandise. Gambling regulation intersection with esports creates another regulatory frontier, with team ownership restrictions potentially applying to entities involved in betting operations. The international nature of these competitions necessitates compliance with regulatory frameworks across multiple jurisdictions simultaneously, adding legal complexity to ownership structures.
Player Rights and Representation
The legal landscape concerning player representation during slot transfers continues to evolve rapidly, creating new considerations for transaction structures. Collective bargaining initiatives have gained momentum in recent years, with player associations advocating for standardized protections during ownership changes. These efforts could lead to formal requirements for player consultation or approval in certain transaction scenarios, similar to developments seen in traditional sports leagues with established player unions.
Minimum guarantees for players during ownership changes have begun appearing in some transaction agreements, ensuring continuity of compensation and benefits despite organizational transitions. Career transition support requirements represent another emerging area, with some agreements now including provisions for continued educational and career development programs regardless of ownership changes. The international composition of player rosters creates complex jurisdictional questions regarding which labor laws apply to these protections.
Player intellectual property rights, particularly regarding personal brand development and content creation, have become significant negotiation points in modern player contracts. Slot acquisitions must address how these rights transfer when ownership changes, ensuring clear delineation between team and individual player commercial opportunities. The growing prominence of player-owned content channels creates additional complexity in these arrangements, with some star players generating substantial independent revenue through streaming and social media activities connected to their competitive personas.
International Expansion Implications
The global nature of esports creates unique legal challenges that affect slot transactions across jurisdictional boundaries. Cross-border transaction complexities include foreign investment screening mechanisms, currency conversion considerations, and international tax planning requirements. The European Union context adds another layer of complexity, with EU competition law and freedom of establishment principles potentially affecting how these transactions are structured between member states.
Varying labor laws across operating territories create compliance challenges for organizations with players and staff in multiple countries. Some European jurisdictions have significantly more protective employment regulations than others, creating uneven requirements depending on where team operations are based. Intellectual property protection across jurisdictions requires careful attention, particularly for teams with global merchandising operations and international sponsor relationships that may be subject to different standards of trademark and copyright protection.
The potential for geographic expansion of the LEC itself, whether through additional franchise slots or regional competitions, creates prospective value that forward-looking investors factor into acquisition decisions. Riot’s global strategy for League of Legends esports, including initiatives like interregional competitions and global events, influences valuation models as purchasers consider future growth opportunities. The emergence of new markets for esports consumption, particularly in regions with growing gaming populations like the Middle East, Southeast Asia, and Latin America, creates additional considerations for teams with global ambitions.
Conclusion
The sale of LEC slots represents a sophisticated intersection of esports business, contract law, and valuation principles. As the market continues to mature, we can expect more standardized legal frameworks to emerge, potentially with greater regulatory oversight. For potential investors, understanding both the legal requirements and valuation factors is essential before entering this rapidly evolving market.
The increasing prices—from hundreds of thousands in the early days to tens of millions today—reflect not just the growth of League of Legends esports, but the broader legitimization of esports as a significant entertainment industry with long-term investment potential. As traditional media companies, sports organizations, and institutional investors continue entering the space, the legal and financial sophistication of these transactions will likely continue to increase, further cementing esports as a mainstream investment category with its own distinctive legal considerations.
Image Source: Dot Esports
Doping & Cheating
I’ll buy 20 “Shiny Mew”: Legal Implications of Using Hacked Pokémon in Competitive Play
The competitive Pokémon scene has grown from casual playground battles to professionally organized tournaments with substantial prize pools and sponsorship opportunities. As the stakes have increased, so too has the scrutiny on players’ adherence to the rules governing competitive play. One area of particular concern is the use of altered Pokémon—creatures that have been modified outside the parameters of normal gameplay. This article examines the legal implications of using such Pokémon in official competitions, with reference to The Pokémon Company International’s (TPCi) terms and conditions.

Table of Contents
The Gray Market Reality
Despite TPCi’s clear prohibitions, a thriving gray market exists for competitive-ready Pokémon. Online marketplaces like eBay feature numerous listings offering “perfect,” “shiny,” or “competitive”, but clearly hacked Pokémon for sale, with prices ranging from a few Euros to significant sums for rare specimens.
For example, a simple search reveals listings for shiny legendary Pokémon like Mew being sold for approximately EUR 2-40. These listings rarely disclose the methods used to obtain these hackedPokémon, creating significant legal risk for competitive players who might purchase them.
Similarly, services like “GenPkm” and similar websites openly advertise the ability to create “legal” Pokémon, offering step-by-step guides to integrating these created hacked Pokémon into Nintendo Switch games, stating:
“I will show you three simple steps to get started with creating and trading your own legal pokemon to your Nintendo Switch game!”
Such services carefully use the term “legal” rather than “legitimate,” exploiting a technical distinction between Pokémon that can pass automated checks versus those obtained through officially sanctioned methods. From TPCi’s perspective, however, this distinction is immaterial—their terms explicitly prohibit Pokémon obtained through unauthorized third-party tools, regardless of whether they can pass superficial legitimacy checks. Purchasers who subsequently use these Pokémon in official competitions therefore expose themselves to significant competitive penalties and potential legal liability, despite vendor assurances.
What Constitutes an Hacked Pokémon?
Before diving into the legal ramifications, it is important to understand what qualifies as an hacked Pokémon in competitive contexts:
- Hacked Pokémon: Created or modified using third-party devices or software.
- Illegally obtained Pokémon: Creatures acquired through exploitation of game glitches or unauthorized means.
- Pokémon with impossible attributes: Those with stats, moves, or abilities that cannot be legitimately obtained through standard gameplay.
- Cloned Pokémon: Exact duplicates of existing Pokémon, created through external tools.
The Pokémon Company’s Official Rules on Team Legality
The Pokémon Company International maintains exceptionally clear and strict policies regarding the use of hacked Pokémon in official tournaments. According to their official Play! Pokémon VG Rules and Formats documentation, several sections directly address team legality requirements:
Section 1: Team Construction
The rules establish that
“Competitors are responsible for ensuring that their team adheres to any restrictions set forth by the tournament format and this document.”
This places the fundamental responsibility on players to verify their Pokémon’s legitimacy.
Section 1.4 specifies the legal sources of Pokémon:
- “Pokémon obtained in the Pokémon Scarlet or Pokémon Violet games”
- “Pokémon transferred from Pokémon HOME”
- “Pokémon received at an official event or distribution”
Section 4.3: Illegally Manipulated Pokémon
This section explicitly prohibits external manipulation:
“The use of external devices, such as a mobile app, to modify or create items or Pokémon in a competitor’s Battle Team is expressly forbidden. Competitors found to have Pokémon or items that have been tampered with may receive a Disqualification, regardless of whether the Pokémon or items belong to that competitor or were traded for.”
This provision is particularly significant because it establishes that:
- Disqualification is the expected penalty for such violations
- The prohibition applies regardless of whether the player created the hacked Pokémon themselves
- Obtaining altered Pokémon through trades does not exempt a player from responsibility
Enforcement Mechanisms and Detection
According to the official Play! Pokémon VG Rules, TPCi has implemented a comprehensive verification system:
Section 4: Team Checks
“At all Championship events, team checks must be performed. It is recommended that team checks be performed on at least 10 percent of teams over the course of the tournament. The teams of all competitors advancing to a Single Elimination portion of a tournament should be checked after Swiss rounds have concluded.”
The enforcement mechanisms include:
- Team List Check: Section 4.1 requires staff to “verify that the competitor’s Battle Team matches the team list they submitted.”
- Legality Check: Section 4.2 states staff must “verify that the competitor’s Battle Team is legal for tournament play, in terms of both the parameters specified by the tournament format and checking for signs of illegal manipulation.”
- Electronic Team Check: Section 4.2.1 details the process of running a Battle Team through the Battle Stadium check.
- Manual Team Check: Section 4.2.2 involves checking for criteria “not caught by the electronic team check” using the standards in Appendix A.
- Rental Team ID Check: Section 4.2.3 explains that “Certain tournaments may require that each competitor submits a Rental Team ID that contains a Battle Team that matches their team list.”
Penalties for Rule Violations: The Progressive Enforcement Structure
The Play! Pokémon VG Rules establish a detailed, graduated penalty system for violations related to hacked Pokémon. Section 5 outlines the formal enforcement structure:
Section 5.3: Types of Penalties in the Pokémon Video Game
The official penalty framework includes multiple tiers of consequences:
- Caution: The lowest level of penalty, serving as a formal notice of minor infractions.
- Warning: A more serious penalty that is reported to Pokémon Organized Play.
- Game Loss: Forces a player to lose the current game, which can prove decisive in competitive formats.
- Disqualification: The rules state that “Disqualification is the most serious penalty that can be issued at a tournament. Its use should be strictly reserved for the most extreme cases, where a competitor’s actions (whether intentional or unintentional) have significantly and negatively impacted the integrity or operation of the entire event. Competitors who receive this penalty are removed from the tournament and become ineligible to receive any prizes.”
Section 5.4.2: Team Error
This section specifically categorizes team legality infractions:
- Team Error: Minor – Results in a Warning and includes minor team list discrepancies with no competitive advantage
- Team Error: Major – Results in a Game Loss and includes issues that could create a competitive advantage
- Team Error: Severe – Results in Disqualification and includes any Pokémon matching criteria in Section 2 of Appendix A, described as “Any Pokémon with an attack, Ability, Nature, stat, or other attribute that results in a potential competitive advantage that cannot be obtained through normal gameplay or official promotions”
Applicable Legal Frameworks
While court cases specifically addressing Pokémon competitions have been limited, several relevant legal frameworks nevertheless apply to the competitive ecosystem:
- Contract law: By participating in official tournaments, players enter into a binding contractual agreement with TPCi to abide by their rules. This creates an enforceable legal relationship.
- Intellectual property law: Unauthorized modification of Pokémon may constitute copyright infringement under the Digital Millennium Copyright Act (DMCA), particularly with respect to circumvention of technological protection measures.
- Tort law: Players who knowingly use hacked Pokémon could potentially be liable for tortious interference with TPCi’s business relationships, potentially harming the integrity of competitions.
Dispute Resolution in Practice
In practice, most disputes regarding hacked Pokémon are handled through TPCi’s internal enforcement mechanisms rather than through litigation. The Play! Pokémon program includes a structured penalty system and appeals process that operates similar to administrative law. Tournament organizers function as first-instance adjudicators, with regional coordinators and ultimately TPCi itself serving as appellate authorities.
When players are penalized for using hacked Pokémon, they typically have the right to appeal within a specific timeframe. These appeals are reviewed based on documented evidence, including game data, witness statements from tournament officials, and any exculpatory evidence the player can provide. The burden of proof generally rests with TPCi to demonstrate a violation, though once prima facie evidence is established, the burden often shifts to the player to rebut the presumption of impropriety.
Contractual Analysis: The Tournament Entry Agreement
The Play! Pokémon VG Rules establish a multi-faceted contractual relationship between participants and TPCi. Section 1 states that
“Competitors are responsible for ensuring that their team adheres to any restrictions set forth by the tournament format and this document.”
This creates an express contractual obligation with several key legal components:
Player Responsibilities and Governance Structure
The rules create specific contractual duties for players:
- Affirmative knowledge requirement: Players are expected to understand both the letter and spirit of the rules, including all format restrictions.
- Continuous compliance obligation: Throughout the tournament, players must maintain legal teams and adhere to all game equipment regulations.
- Acceptance of enforcement: By participating, players agree to the team checking procedures outlined in Section 4, including Electronic Team Checks, Manual Team Checks, and potentially providing Rental Team IDs.
Appendix A: Manual Team Checking
This appendix provides a critical framework for identifying illegally manipulated / hacked Pokémon, dividing violations into two categories:
- Section 1 violations: Pokémon with attributes indicating they weren’t obtained through normal gameplay but with no competitive advantage (resulting in Team Error: Major)
- Section 2 violations: Pokémon with attributes that provide a competitive advantage not obtainable through normal gameplay (resulting in Team Error: Severe and Disqualification)
This comprehensive framework creates a binding contract between players and TPCi that courts would likely recognize as an enforceable agreement with limited grounds for judicial intervention.
Esports Industry Standards Comparison
The Pokémon Company’s approach aligns with broader esports industry standards:
- Riot Games (League of Legends): Employs similar prohibitions against modified game elements.
- Valve Corporation (Dota 2): Maintains strict integrity policies backed by substantial penalties.
- Blizzard Entertainment (Overwatch): Implements comprehensive anti-cheating measures.
Legal Defenses and Their Practical Viability
When faced with accusations of using hacked Pokémon, players have attempted various defenses, though their effectiveness has been constrained by the terms and conditions that govern participation:
- Lack of knowledge defense: Claiming ignorance about a Pokémon’s illegitimate status rarely succeeds as a defense, as TPCi’s terms explicitly place the burden of verification on the player. The “strict liability” approach adopted in the competitive ruleset means that intent is not a required element to establish a violation.
- Technical error claims: Attributing the issue to a software glitch requires substantial technical evidence and expert testimony. Such defenses have occasionally succeeded when players can demonstrate that the anomaly resulted from a documented bug in the official software rather than third-party manipulation.
- Procedural challenges: Contesting the detection methods or procedures used to identify hacked Pokémon has met with mixed success. Challenges based on chain-of-custody issues (such as improper handling of game data during inspection) have occasionally resulted in penalties being reversed or reduced.
- Proportionality arguments: While not technically a defense to the underlying violation, players have sometimes successfully argued that the penalty imposed is disproportionate to the alleged violation. TPCi’s penalty guidelines explicitly acknowledge mitigating factors such as a player’s history, the competitive level of the event, and whether the violation appeared intentional.
Risk Mitigation Strategies for Competitive Players
To minimize exposure to potential penalties and legal complications, competitive players should implement a comprehensive risk management approach:
- Self-obtained Pokémon prioritization: The safest approach is to exclusively use Pokémon obtained through the player’s own gameplay, as this eliminates the risk of inadvertently using hacked creatures obtained from third parties.
- Proactive legitimacy verification: For Pokémon obtained through trades or transfers, players should conduct thorough verification using both in-game indicators and approved third-party tools that can identify common markers of illegitimate Pokémon. This includes checking for legal move combinations, appropriate ability/nature pairings, and valid origin markers.
- Regulatory monitoring: Given that TPCi periodically updates its tournament regulations, players should maintain active awareness of rule changes through official channels, including the Play! Pokémon website and authorized tournament organizer communications.
- Comprehensive documentation practices: Establishing and maintaining detailed records of how competitive Pokémon were obtained (including screenshots, video recordings of significant acquisitions, and transaction logs) can provide crucial exculpatory evidence in the event of an accusation.
- Pre-tournament validation protocols: Prior to registering for significant competitions, players should utilize official checking tools to verify team legality, and consider requesting a preliminary team check from tournament officials when such services are available.
Conclusion: The Legal Context of Pokémon Integrity
The official Play! Pokémon VG Rules create a comprehensive legal framework that renders the use of hacked Pokémon in competitive play a high-risk proposition with potentially career-ending consequences. Section 1 establishes that competitors are responsible for team legality, while Section 4.3 explicitly prohibits external manipulation regardless of whether the Pokémon were obtained through trades or created by the competitor themselves.
The detection mechanisms outlined in Section 4 create multiple layers of verification, including both automated and manual checks, with Appendix A providing a clear rubric for identifying illegal Pokémon. The penalty structure in Section 5 establishes a progressive system of enforcement, culminating in Disqualification for the most serious violations, including the use of Pokémon that provide competitive advantages not obtainable through normal gameplay.
While the gray market for hacked Pokémon continues to thrive, offering tempting shortcuts to competitive advantage, the legal risks far outweigh any potential benefits. Players who choose to use these services expose themselves not only to tournament disqualification but potentially to suspension from the entire competitive ecosystem.
As competitive Pokémon continues to grow as an esport with increasingly substantial prize pools and sponsorship opportunities, the enforcement mechanisms surrounding team legality will likely become even more sophisticated. The integration of advanced detection algorithms and greater scrutiny of statistical anomalies means that violations that might have gone undetected in the past will become increasingly difficult to conceal.
For players serious about long-term competitive success, the only prudent approach is strict adherence to the legitimate acquisition methods outlined in the rules. The momentary competitive edge potentially gained through hacked Pokémon is far outweighed by the career-ending consequences of detection.r outweighed by the career-ending consequences of detection.
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