Investment
Mastercard Gamer Academy: Mastercard partnership with G2 Esports
Discover the innovative partnership between Mastercard, G2 esports and Riot Games.
A Transformative Initiative in Partnership with G2 Esports
In the ever-changing world of gaming and esports, Mastercard has partnered with G2 Esports and Riot Games to introduce an innovative program called the Mastercard Gamer Academy. This pioneering initiative not only aims to provide unprecedented access to the gaming and esports industries but also champions inclusivity, paving the way for a more diverse and dynamic future in this sector. With this program, Mastercard offers ten aspiring gamers the opportunity to acquire essential skills, receive mentorship and build valuable networks necessary for a successful career in esports.
The number of self-identified gamers worldwide has surpassed three billion, forming a vibrant community that spans across age groups, genders and backgrounds. Surprisingly, there are now more gamers over the age of 45 than those under 18. Additionally, women make up half of the global gaming population. Despite these statistics, breaking into professional gaming remains a significant challenge for many talented individuals. Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard acknowledges firsthand the passion that gaming ignites among players and fans alike.
He emphasizes Mastercard’s dedication to investing in the diverse future of gaming through its involvement with the Mastercard Gamer Academy. Set to begin in 2024, participants in the Mastercard Gamer Academy can look forward to an array of exclusive privileges. These rewards include funded trips to major esports events, exclusive access to behind-the-scenes action at prestigious tournaments like the 2024 League of Legends World Championship and 2024 Valorant Champions, VIP access to experienced esports professionals and a comprehensive educational program covering important aspects such as brand engagement, marketing, content creation and event organization. G2 Esports, a leading global esports organization, takes charge of running the academy. Known for its commitment to promoting women’s representation in esports across games like Valorant and League of Legends, G2 Esports is well-positioned to contribute significantly to the success of the academy.
Romain Bigeard, General Manager of League of Legends at G2 Esports, emphasized how the academy expands its esports community. He outlined their goal of providing participants and viewers with valuable experiences and learning opportunities from highly talented and respected individuals in the industry. The objective is to create a path towards building a career in esports while inspiring and motivating individuals who aspire to launch their own careers.
Mastercard made an entry into the world of esports back in 2018 when it became the first global partner of League of Legends, the largest esport worldwide. This year, the brand has expanded its support for esports by including the Valorant Champions Tour, which is known as one of the fastest-growing and most diverse esports globally.
If you’re interested in becoming part of the Mastercard Gamer Academy, you still have time to apply until 17 December 2023. The program welcomes gamers aged 21 and over from all over the world. To apply, simply visit the Mastercard Gamer Academy website and complete an online form. Additionally, you can showcase your passion for gaming and esports through a video submission. This forward-thinking initiative is a step towards shaping the future of esports by creating a more inclusive and diverse gaming community that represents the global enthusiasm for competitive gam
Investment
Disney’s USD 1.5 Billion Gamble: Forging a New Era in Gaming with Epic Games Partnership
Explore the groundbreaking collaboration between Disney and Epic Games, as Disney invests $1.5 billion in the gaming giant.
Disney, a known entertainment giant has made an strategic move by investing a whopping USD1.5 billion into Epic Games, a prominent player, in the gaming industry. This partnership goes beyond involvement as Disney becomes a shareholder in Epic Games the company behind the popular game Fortnite.
The collaboration between Disney and Epic Games is outlined in an announcement by The Walt Disney Company. It aims to establish an alliance that will create a new gaming and entertainment universe. The goal is to integrate Disneys collection of beloved characters and intellectual properties into Fortnite, which has gained immense popularity as a battle royale game.
The investment itself plays a role in this groundbreaking deal demonstrating Disneys confidence in Epic Games and its potential for success. However it’s important to note that regulatory approval is necessary for this aspect of the collaboration.
What makes this collaboration innovative is the way it connects the proposed “universe”, with Fortnite. Disney plans to leverage Fortnites map creation tools and world building capabilities to achieve this integration.
This strategy aligns with a growing trend, in the gaming industry, where games like Fortnite are used to create experiences to a metaverse. This reflects collaborations, like Complexity teaming up with Mastercard and Gen.G partnering with Crocs both demonstrating the potential of Fortnites ability to build worlds.
The CEO of Epic Games Tim Sweeney hinted at their shared vision mentioning that they are working on “something to build a open and interoperable ecosystem.” This mysterious statement implies an forward thinking approach to their partnership.
The timing of this investment is significant as it comes shortly after Epic Games experienced layoffs that particularly affected their esports properties such as Psyonixs Rocket League Championship Series (RLCS). The impact of this boost on Epic Games esports ventures is uncertain since neither Epic Games nor Disney explicitly mentioned esports as a focus in their initial statements.
Josh D’Amaro, Chairman of Disney Experiences expressed optimism, about the collaboration. He emphasized how it would allow Disney to share its collection of stories and experiences with an audience.
He mentioned that Epic Games cutting edge technology and the open nature of Fortnite offer a chance for people to connect with Disney in meaningful ways. This entails delving into the specifics of Disneys USD 1.5 billion investment, in Epic Games examining how the strategic partnership could influence gaming, entertainment and esports. Additionally it involves exploring how Disneys beloved characters can be seamlessly integrated into the Fortnite universe and understanding the implications, for the changing realm of digital experiences.
Investment
Fosun Sports Initiates Ambitious USD 100 Million Investment Drive for Esports and Premier League Advancement
Delve into Fosun Sports’ visionary pursuit as they seek a monumental $100 million investment to fortify their presence in both esports and the Premier League.
In an impressive move that showcases their dedication to the changing world of sports and entertainment Fosun Sports, the highly regarded branch of the international conglomerate Fosun International is making waves with reports emerging about their ambitious plan to raise an astounding USD 100 million, in funding. This significant investment drive is strategically aimed at expanding Fosun Sports esports offerings and strengthening their presence in the Premier League through investments in the Wolverhampton Wanderers, affectionately known as Wolves.
Navigating Financial Strategies
At the core of this endeavor lies Fosun Sports thoughtful consideration of financial strategies. The conglomerate is exploring avenues such as establishing partnerships attracting equity investments and other innovative financial arrangements. The funds raised are poised to play a role not in enhancing Wolves competitiveness within the Premier League but also potentially fueling the acquisition or development of groundbreaking ventures within the ever evolving and dynamic esports industry.
The Strategic Intersection
This strategic venture, into both esports and the Premier League demonstrates an understanding of the dynamics of todays sports and entertainment landscape. The decision to invest simultaneously in these two interconnected domains reflects Fosun Sports acknowledgment of esports growing global influence and the enduring popularity of Premier League football.
This convergence presents an opportunity for Fosun Sports to position itself as a frontrunner, in the expanding domains that intersect here.
A Dedication to Progress
Fosun Sports pursuit of this investment demonstrates their commitment to advancing their interests in the sports and entertainment sector. By positioning themselves at the convergence of esports and the Premier League the conglomerate aims not to achieve substantial financial gains but also to establish themselves as a key player in the industry actively shaping its future direction.
Looking Ahead
As Fosun Sports embarks on this journey industry observers are eagerly anticipating their moves. The intersection of esports and traditional sports signifies a shift in the entertainment landscape and Fosun Sports is well prepared to navigate this intersection with an emphasis on innovation and strategic growth. These unfolding developments are expected to have a lasting impact, on the sports and entertainment industry.
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Investment
ESB and Qatar Esports Federation Launch Dota 2 League: A New Era in Esports
Explore the groundbreaking collaboration between esports production company ESB and the Qatar Esports Federation as they unveil a new Dota 2 league.
ESB and the Qatar Esports Federation have joined forces to introduce a Dota 2 league marking a milestone, in the world of esports. This collaborative effort is set to begin in 2024. Is expected to bring about a change.
The league will consist of three events, featuring a prize pool of $2.6 million (~£2.06 million) establishing it as one of the premier esports competitions. To enhance its reach ESB and the Qatar Esports Federation have partnered with marketing agency SPORTFIVE for media rights while Quest Esports from Qatar will serve as the partner for the MENA area.
The inaugural event is scheduled to take place on April 3rd in Doha, Qatar kickstarting an exhilarating journey for esports enthusiasts worldwide. Subsequent editions are planned for July in Lima, Peru and November back in Doha ensuring that audiences, across continents will be captivated.
Furthermore this collaboration aims to promote inclusivity by creating opportunities through circuits and tournaments designed specifically for players. This initiative seeks to nurture budding talent on a scale.
The Memorandum of Understanding (MOU) highlights a shared vision, among the stakeholders outlining a path for innovation and community advancement in the realm of Dota 2 and the wider esports industry. Gonzalo Velasco, CEO of ESB emphasized the significance of this partnership by highlighting Qatars track record in hosting sports events and its well established infrastructure, which play crucial roles in establishing Doha as the global hub for this league.
However despite the excitement surrounding the leagues launch concerns persist within the esports community regarding the involvement of government affiliated entities. Qatars legal landscape, with its restrictions on LGBTQ+ rights, womens rights and freedom of expression reflects the dynamics shaping the world of esports.
The establishment of this Dota 2 league represents a response to Valves decision to discontinue the Dota Pro Circuit. It signifies a shift in how professional Dota 2 esportss governed and structured. ESB and Qatar Esports Federation are joining organizations like ESL FACEIT Group to lead circuits that will reshape the competitive landscape for Dota 2 enthusiasts worldwide.
As the esports industry continues to evolve this partnership, between ESB and Qatar Esports Federation serves as evidence of how collaboration can drive innovation and inclusivity within this domain.
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