GRID Co-Founder Emphasizes the Vital Role of Official Data in Esports Betting

Importance of Official Data

Recently, in an interview, Mikael Westerling, one of the co-founders of GRID, a data platform that serves the game industry with in-game data infrastructure, data management, and asset distribution solutions, spoke about the importance of the use of official data in the esports industry and its influence on betting related to esports tournaments.

“The competitive esports scene is fundamentally reliant on the game IP, which is exclusively owned by the game publisher. Without the game itself, there would be no esports scene. This ownership extends to all aspects of game IP, including live esports data generated within the game. In the context of our discussion, this data is crucial for the success of esports betting products”

What is GRID?

In the interview, Westerling explained that the company specializes in live esports data distribution services, emphasizing that official data is essential for the sustainable growth of betting in the world of esports.

The company is focused on understanding the potential of esports data and working closely with betting operators to offer customized solutions. GRID offers betting operators the opportunity to access multiple data feeds from different games with only one integration, making it easier for betting sites to safely expand esports betting options. Grid has also partnered with different video game companies, such as Riot, to protect the information on their tournaments.

He said that over the past two years, U.S. regulatory authorities have achieved significant milestones, propelling the industry forward. These achievements include the formal recognition of game publishers as sports governing bodies within the regulatory framework of North Carolina. In addition, the state of Nevada transformed its esports betting regulation, which now considers esports as a betting category similar to traditional sports.  He expects discussions pertaining to esports betting regulations to accelerate, both within the United States and on a global scale, with a focus on ensuring the integrity and sustainability of the market.

Westerling also added that there is great interest in expansion in the Latin American market since this market is one of the most passionate and has a great potential for expansion due to the great growth of online betting and the development of esports.

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