General
LG UltraGear Extends Partnership with LEC for 2024 and 2025 Seasons
Explore the renewed collaboration between LG UltraGear and LEC for the 2024 and 2025 seasons, promising an elevated gaming experience.
In a development, in the world of esports, the League of Legends European Championship (LEC) has solidified its partnership with LG UltraGear. LG UltraGear will continue to serve as the monitor partner for LEC spanning across the anticipated seasons of 2024 and 2025. This renewal marks the year of their strategic alliance, which was initially established in January 2022.
As the designated monitor partner LG UltraGear aims to enhance the gaming experience for players and casters participating in Europes premier League of Legends esports competition. The partnership goes beyond sponsorship as LG UltraGear will also be responsible for sponsoring in game replays during LEC broadcasts. This move is intended to offer fans an opportunity to relive moments from the thrilling matches that take place on the battlefield.
The Winter split of the 2024 LEC season is around the corner, scheduled to commence on January 13th. To enrich the fan experience this season will introduce a merger between the group stage and playoffs. This innovative approach aims to captivate both on site attendees at LEC Studio, in Berlin and online viewers tuning in from locations.
The competition is intense as the top eight teams will qualify for the playoffs and compete for a portion of €80,000 (~£68,782), in prize money. Additionally the points earned during this phase will play a role in determining which six teams advance to the anticipated LEC 2024 Season Finals taking place in August.
LG UltraGears dedication to the LEC is part of a trend of renewal for Riot Games. In January Riot Games extended partnerships with known brands like KitKat, Kia Europe and Secret Labs. Eva Suarez, Head of Esports Partnerships EMEA at Riot Games expressed excitement about extending their partnership with LG UltraGear. She emphasized how LG UltraGears cutting edge monitors will power the Riot Games Arena.
As esports continues to evolve this extended partnership between LG UltraGear and the LEC not demonstrates a shared commitment to excellence. Also suggests exciting opportunities, on the horizon. Fans can eagerly anticipate witnessing innovation and competitive gaming come together throughout seasons.
