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Color Star Technology Eyes Major Acquisition in Esports Hotel Industry

Color Star Technology Co., Ltd. (Nasdaq: ADD), a prominent player in the entertainment technology sector, has announced its intentions to acquire a significant stake in JingXiang (Australia) Pty. Ltd. The non-binding letter of intent (LOI) reveals plans for the acquisition of over 60% of JingXiang (Australia)’s shares.

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JingXiang Group, renowned for its innovative digital services, is revolutionizing the hotel industry by integrating electronic sports (esports). Their offerings include a state-of-the-art supercomputing platform, an esports SaaS tailored for hotels, and a central reservation system (CRS) for these establishments. Notably, JingXiang (Australia) will soon consolidate and singularly provide these three services, which are currently distributed among its subsidiaries.

JingXiang’s supercomputing platform boasts cutting-edge technology, ensuring low-latency, high-definition remote streaming, and meeting top-tier esports gaming standards. The Group’s impressive portfolio includes over 3,000 cloud computer cases, 160+ servers, around 100 network switches, and a slew of patents and software copyrights, some appraised at staggering values.

Furthermore, JingXiang’s diskless architecture cloud storage technology is a game-changer, offering remote access to hardware, operating systems, and software programs. Catering to the burgeoning esports hotel market, JingXiang’s CRS is a one-stop platform for gamers and esports hotels, encompassing a range of features from merchant integration to data analysis. Their alliance with various esports hotel brands and a robust membership system solidifies their position in the industry. This prowess has earned them an exclusive partnership with Tencent Esports, integrating their CRS into the ‘Tencent Esports GO’ ecosystem.

Louis Luo, Color Star’s CEO, expressed optimism about the potential acquisition, emphasizing the synergy between the company’s celebrity network and the esports events. Guchuan Lu, JingXiang’s CEO, echoed this sentiment, highlighting the vast potential of the esports market. He revealed plans to expand their esports business across Asia and, post-acquisition, to tap into the European and American markets with Color Star’s support.

However, it is crucial to note that the completion of this transaction hinges on several factors, including due diligence, definitive agreement negotiations, and approvals from relevant authorities. The non-binding nature of the LOI means that there’s no guarantee that the acquisition will materialize.

Via PRNewswire

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  • Leonid Shmatenko

    Founder of Esports Legal News, Leonid Shmatenko, stands at the forefront of legal innovation in the esports domain, crafting pathways through its unique regulatory and technological landscapes. With a rich tapestry of experience in esports and blockchain, Leonid provides astute legal guidance to esports associations, clubs, and entities, ensuring they navigate through regulatory, data protection, and technology law with finesse and foresight. Leonid’s expertise is not merely recognized within the confines of his practice but is also celebrated in the legal community. Who’s Who Legal extols him as “an innovative thinker and an expert in CIS and esports disputes,” further describing him as an “outstanding arbitration practitioner with diverse experience and a broad network.” These accolades underscore his adept ability to navigate complex disputes and regulatory challenges, particularly in the vibrant and fast-evolving esports industry. At Esports Legal News, Leonid is not merely a founder but a pioneering force, ensuring that the esports industry is navigated with strategic legal insight, safeguarding its interests, and propelling it into a future where legal frameworks are not just adhered to but are also instrumental in shaping its evolution and growth. View all posts

M&A

From USD 500k to USD 50 mln: The Price Increase in LEC Slot Sales – Legal Framework and Valuation Factors

The sale of League of Legends European Championship (LEC) team slots represents a significant investment opportunity in the esports ecosystem, but one that comes with complex legal considerations and valuation factors. This article examines the legal framework governing these transactions, explores the key factors influencing slot prices, and reviews notable sales from 2013 to today.

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LEC Spot Price ELN

Riot Games’ Franchise Agreement

The foundation of any LEC slot sale is Riot Games’ franchise agreement. Unlike traditional sports where teams may own their league position outright, LEC slots operate under a franchise model controlled by Riot Games. This means Riot maintains significant oversight and approval rights for any ownership transfers.

The franchise agreement serves as the primary governing document for all LEC participants, creating a contractual relationship between the team organization and Riot Games. This agreement explicitly outlines the conditions under which a franchise slot may be transferred to a new owner. Riot Games retains final approval rights for any slot transfer, ensuring the league maintains control over who can participate in their premium competition. The approval process involves extensive vetting of potential purchasers, including detailed background checks and financial stability assessments to ensure the new owners can sustain the team’s operations over the long term.

Non-compete provisions within these agreements prevent owners from involvement with competing leagues, protecting Riot’s ecosystem from internal competition. These provisions typically specify geographic limitations, duration constraints, and precisely which activities are prohibited to ensure they remain legally enforceable across different jurisdictions. The agreement also establishes minimum operational standards that all team owners must maintain, including requirements for facilities, staff compensation, player support programs, and content production capabilities.

Corporate Structure Considerations

Most LEC slot sales are structured as share purchases rather than asset sales, which has important legal implications for all parties involved. These transactions typically involve the acquisition of the entire corporate entity holding the franchise slot rather than simply transferring the slot itself. This structure necessitates comprehensive due diligence investigations of existing liabilities, ongoing contracts, intellectual property holdings, and potential legal issues that might affect the organization’s value.

When acquiring the corporate entity, the purchaser assumes all existing contractual obligations, including player contracts, sponsorship agreements, facility leases, and service provider relationships. This succession creates legal continuity but requires careful review to identify any potential problematic agreements or liabilities. The tax implications of these transactions vary significantly depending on the jurisdictions involved, with different considerations for entities registered in Germany, the UK, Spain, or other European countries where LEC teams typically operate. Corporate structures often involve multiple legal entities across different countries, further complicating the transaction.

Foreign investment considerations add another layer of complexity, as many LEC team purchases involve cross-border transactions subject to additional regulatory scrutiny. Some European countries have implemented foreign investment screening mechanisms that may apply to significant esports acquisitions, particularly when investors from certain non-EU countries are involved.

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Player Contract Transfer

A critical legal component of any LEC slot sale involves the transfer of player contracts, which must adhere to both Riot’s regulations and applicable employment laws. Player contracts represent some of the most valuable assets in these transactions, particularly for teams with star performers under favorable terms. These contracts must comply with labor laws in the operating jurisdiction, which can create complications as teams often employ players from many different countries.

The transfer requires careful attention to employment continuity rights that may exist under European labor regulations. In some jurisdictions, players may have legal protections ensuring their contracts cannot be substantially altered without consent despite the change in ownership. Immigration considerations become paramount for international players, as work permits and visas may be tied to specific employers and require modification or reapplication when ownership changes.

Contract assignment provisions must be clearly defined, specifying whether player consent is required for the transfer of their contracts to new ownership. Some agreements include stability clauses guaranteeing certain conditions will remain unchanged for a specified period following ownership transitions. Collective bargaining considerations have become increasingly relevant as player associations gain influence, potentially introducing additional requirements for how player interests are protected during ownership changes.

The Contractual Framework of LEC Slot Sales

The sale of a LEC slot involves a sophisticated contractual structure that goes well beyond a simple purchase agreement. These transactions typically take the form of a comprehensive share purchase agreement rather than an asset sale, meaning the buyer acquires the entire corporate entity that holds the franchise rights to the LEC position.

This share purchase agreement begins with extensive preliminary negotiations that often include confidentiality agreements and term sheets to establish the initial framework for the transaction. Once parties reach general agreement on valuation and key terms, they proceed to a formal due diligence phase governed by its own contractual arrangements. During this phase, the potential buyer gains protected access to sensitive financial, operational, and legal records of the selling organization.

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The core of the LEC slot transaction is embodied in the definitive share purchase agreement, which contains detailed representations and warranties from the seller regarding the financial condition, outstanding liabilities, and legal compliance of the team organization. These representations serve as contractual insurance for the buyer, as material inaccuracies could trigger indemnification claims after closing. The agreement also includes covenants that govern the conduct of the business between signing and closing, ensuring the seller doesn’t take actions that would diminish the value of the enterprise.

A critical element differentiating LEC slot sales from conventional business acquisitions is the requirement for Riot Games’ approval. This necessitates a tripartite contractual relationship where Riot Games becomes an essential third party to the transaction. The share purchase agreement typically contains conditions precedent that explicitly require Riot’s formal consent before the transaction can be completed. This approval process involves Riot’s review of the potential owner’s financial stability, business plan, and alignment with the league’s values and objectives.

The agreement also addresses the transfer of existing player contracts, which introduces employment law considerations. Player contracts cannot simply be assigned without careful attention to labor regulations in relevant jurisdictions. The share purchase agreement must specify how these contracts transfer with the entity and what protections exist for players during the ownership transition. Some agreements include provisions requiring the new owner to honor existing contract terms for a specified period.

Revenue sharing arrangements with Riot Games constitute another distinctive contractual element. The purchase agreement must account for how existing revenue sharing contracts transfer to the new entity, including any adjustments or renegotiations required. This includes broadcast revenue, sponsorship opportunities, and in-game promotional activities that generate income for team organizations.

Intellectual property transfer forms another crucial component of these agreements. The contract must clearly delineate which intellectual property assets transfer with the sale, including team names, logos, social media accounts, content rights, and merchandise designs. In some cases, selling organizations may retain certain intellectual property rights, requiring specific licensing provisions within the agreement.

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Non-compete provisions represent a standard feature in these contracts, preventing the selling organization from immediately establishing a competing team in the same ecosystem. These clauses typically specify a geographic scope, duration, and precise activities prohibited to ensure they remain enforceable under relevant competition laws.

The payment structure in LEC slot sales often involves an escrow arrangement where funds are held by a third party until closing conditions are satisfied. The contract specifies the mechanism for releasing these funds, including any holdbacks intended to address potential post-closing adjustments or indemnification claims. Some agreements include earnout provisions where additional payments depend on the team’s future performance or achievement of specific financial targets.

Given the international nature of esports, these contracts must also address jurisdictional considerations, specifying which laws govern the agreement and how disputes will be resolved. Many contracts include mandatory arbitration clauses to provide a more streamlined resolution process compared to traditional litigation.

Valuation Factors: What Determines LEC Slot Prices?

Team Performance and Brand Value

Teams with established competitive success and strong fan followings command premium prices in the LEC slot marketplace due to the tangible and intangible value these factors create. Historical tournament results and championships build reputation equity that significantly influences valuation, with multiple LEC titles or strong international showings at events like the World Championship or Mid-Season Invitational creating substantial premium value. Organizations like G2 Esports and Fnatic have established legacy value through consistent competitive excellence that translates directly to higher slot valuations.

Fan engagement metrics across social media platforms provide quantifiable evidence of a team’s market reach and influence. Teams with millions of followers across platforms like X (formerly: Twitter), Instagram, YouTube, and TikTok demonstrate proven audience engagement capabilities that make them more attractive to potential purchasers. This social media presence translates into merchandising revenue potential, with established teams having proven track records of converting fan loyalty into direct consumer spending.

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Pre-existing sponsorship relationships represent another crucial valuation component, as these agreements generate substantial revenue for team organizations. Teams with blue-chip sponsors committed to long-term partnerships demonstrate reliable income streams that reduce investment risk. The reputation effects from association with prestigious brands also creates secondary valuation benefits. Community goodwill accumulated through years of fan interactions, content creation, and community engagement initiatives creates intangible but significant value that factors into acquisition decisions.

Market Timing and Esports Growth

The broader esports market conditions significantly impact LEC slot valuation, creating substantial variability in prices over time. General investor sentiment toward esports investments follows cyclical patterns, with periods of exuberance driving prices higher and more cautious periods potentially suppressing valuations. The 2019-2021 period saw particularly strong investment appetite for esports properties, pushing valuations to record levels before a more measured approach emerged in subsequent years.

Recent viewership growth or decline in League of Legends directly affects potential return on investment calculations. Metrics such as average concurrent viewers for regular season matches, playoff audience figures, and year-over-year growth trends factor prominently in valuation models. Competition from other esports titles for audience attention influences relative valuations, with the emergence of VALORANT and continued popularity of titles like Counter-Strike creating competitive pressures in the European esports marketplace.

Proximity to major tournament success can create temporary valuation spikes, with teams achieving international success often seeing increased brand value immediately following these achievements. The timing of sales relative to the competitive calendar also influences pricing, with transactions completed during or immediately after successful seasons potentially commanding premiums. Macroeconomic conditions in the wider economy affect investment appetite for esports properties, with factors like interest rates, technology sector performance, and general market liquidity influencing available capital for these acquisitions.

Roster and Staff Assets

The existing player roster and operational staff represent significant value components in LEC slot acquisitions. Star players under favorable contract terms create immediate competitive potential and fan engagement, with franchise players who have strong personal brands adding particular value. Players with international drawing power who attract viewership from major markets like China contribute additional premium value through expanded marketing opportunities. The contractual situation of these players—including contract duration, compensation levels, and transfer rights—significantly impacts their contribution to overall valuation.

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Coaching and analytical staff expertise provides competitive advantages that sophisticated purchasers factor into acquisition decisions. Established coaching systems with proven development pipelines for young talent represent sustainable competitive advantages worth substantial premiums. Management teams with proven track records in esports operations reduce transition risks and implementation timelines for new owners, allowing faster returns on investment. Experienced executives with established relationships throughout the esports ecosystem facilitate smoother integrations and stronger ongoing operations.

Training facilities and infrastructure represent tangible assets that factor into valuations, particularly for teams with substantial physical resources. State-of-the-art training centers, content production studios, and residential facilities reduce the immediate capital expenditure requirements for new owners. Proprietary training methodologies, analytical systems, and player development programs represent intellectual property with material value beyond the physical assets. Existing relationships with third-party service providers—including sports psychologists, physical trainers, and nutritionists—create operational continuity that maintains team performance during ownership transitions.

Riot Games’ League Development

Riot’s ongoing development of the LEC impacts LEC slot valuation through policy decisions and league growth initiatives. Changes to revenue sharing agreements between Riot and team organizations directly affect the economic potential of slot ownership. The evolution of these agreements has generally increased the financial benefits flowing to teams, with expanded digital item revenue sharing, in-game promotional opportunities, and event-related income all enhancing the value proposition of LEC participation.

The expansion of international tournaments with LEC representation creates additional revenue and exposure opportunities that factor into valuation models. The introduction of new competitions like the Mid-Season Cup and potential future international leagues adds prospective value streams that forward-looking purchasers consider. Broadcast deal improvements, including expanded media rights valuations and distribution across additional platforms, directly increase the financial returns associated with slot ownership.

Riot’s commitment to long-term ecosystem development through initiatives like the European Regional Leagues (ERLs) creates sustainable talent development pipelines that benefit LEC organizations. Teams with strong connections to successful ERLs gain additional value through preferential access to emerging players. Riot’s global strategy for League of Legends esports, including potential expansion into new markets or format adjustments, influences long-term valuation projections as investors consider future growth opportunities beyond current operations.

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Notable LEC Slot Sales (2013-Present)

Early EU LCS Era (2013-2018)

During the period before franchising, when the European League of Legends league operated under a promotion/relegation system known as the EU LCS, LEC slot sales functioned quite differently than today’s market. The promotion and relegation format created inherent instability in slot valuation, as teams could lose their position in the premier competition through poor competitive performance. This system meant that slot transactions carried significant competitive risk not present in today’s franchised model.

In 2015, Gamers2 (later rebranded as G2 Esports) acquired Gamers2.gg’s LEC slot for approximately EUR 600,000, representing one of the first major slot acquisitions in European League of Legends. This transaction established Carlos “Ocelote” Rodriguez as a major organization leader in the ecosystem, beginning G2’s trajectory toward becoming one of Europe’s most valuable esports brands. The relatively modest price reflected the early development stage of the ecosystem and the inherent risks of the promotion/relegation model.

The 2016 acquisition of Elements’ LEC slot by FC Schalke 04 for an estimated EUR 400,000 – EUR 500,000 marked a significant milestone as one of the first traditional sports organizations to enter European League of Legends. This transaction validated the growing legitimacy of esports as an investment opportunity for established sports entities. That same year, Misfits purchased Renegades: Banditos’ slot for approximately EUR 700,000, reflecting the gradual price appreciation occurring as the league developed stronger viewership and commercial partnerships.

In 2018, just before the transition to franchising, Splyce sold its LEC slot to OverActive Media for a reported EUR 8.5 million. This substantial valuation increase demonstrated the market’s anticipation of the forthcoming franchising system and the stability it would bring to team investments. The transaction occurred during a period of significant capital inflow to esports, with traditional venture capital and private equity firms beginning to make substantial investments in the space.

Franchising Era (2019-Present)

The introduction of franchising in 2019 fundamentally transformed the LEC slot market by eliminating relegation risk and creating permanent partnerships between teams and Riot Games. Initial franchise slots sold for approximately EUR 8-10 million each, establishing a new baseline valuation floor that reflected the enhanced stability and revenue-sharing opportunities of the franchised model. These prices represented significant premiums over pre-franchising valuations, demonstrating investor confidence in Riot’s long-term vision for the European competition.

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The 2021 acquisition of Schalke 04’s LEC slot by Team BDS for EUR 26.5 million (officially confirmed) marked a dramatic escalation in valuations. This transaction occurred during a period of peak investor interest in esports properties and demonstrated the substantial appreciation in LEC slot values since the initial franchising period. Schalke 04’s decision to sell its LEC slot was influenced by the traditional sports club’s financial challenges in their core football business rather than dissatisfaction with esports performance, highlighting how parent company dynamics can influence transaction timing.

In 2022, Team Heretics acquired Misfits Gaming’s LEC slot for an estimated EUR 35 million, continuing the valuation growth trajectory as slot prices approached the EUR 40 million threshold. The following year, reports indicated that Karmine Corp acquired Astralis’ LEC slot for approximately EUR 30-35 million, though the exact figure was not publicly confirmed. This transaction brought one of Europe’s most popular esports brands from the French regional ecosystem into the premier competition, with Karmine Corp’s massive fan following adding significant viewer engagement to the LEC.

By 2024, most recent market assessments placed the price for a LEC slot in the EUR 40-50 million range, representing a four to five-fold increase from the initial franchising valuations just five years earlier. This dramatic appreciation reflects both the growing commercial success of the LEC as a premium entertainment product and the broader maturation of the esports industry as an investment category. The continued interest from sophisticated investors, including private equity firms, venture capital groups, and traditional media companies, suggests confidence in the long-term growth potential of these franchise positions despite the substantial entry costs.

Regulatory Oversight

As esports continues to mature as an industry, increased regulatory oversight appears inevitable, creating new legal considerations for slot transactions. European competition law considerations regarding potentially monopolistic practices have begun to receive greater attention from regulatory authorities. The unique position of game publishers as both intellectual property owners and competition organizers creates novel legal questions without clear precedent in traditional sports or entertainment industries.

Growing scrutiny of ownership concentration across multiple teams has emerged as a particular concern, with regulators in several jurisdictions examining potential conflicts of interest when parent companies control teams in different competitions. The introduction of financial fair play regulations similar to those found in traditional sports seems increasingly likely as the ecosystem matures. These could impose restrictions on deficit spending, salary caps, or other financial controls that would affect valuation models for prospective purchasers.

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Consumer protection regulations applicable to the digital nature of esports may create additional compliance requirements for team organizations, particularly regarding fan engagement initiatives, ticket sales, and digital merchandise. Gambling regulation intersection with esports creates another regulatory frontier, with team ownership restrictions potentially applying to entities involved in betting operations. The international nature of these competitions necessitates compliance with regulatory frameworks across multiple jurisdictions simultaneously, adding legal complexity to ownership structures.

Player Rights and Representation

The legal landscape concerning player representation during slot transfers continues to evolve rapidly, creating new considerations for transaction structures. Collective bargaining initiatives have gained momentum in recent years, with player associations advocating for standardized protections during ownership changes. These efforts could lead to formal requirements for player consultation or approval in certain transaction scenarios, similar to developments seen in traditional sports leagues with established player unions.

Minimum guarantees for players during ownership changes have begun appearing in some transaction agreements, ensuring continuity of compensation and benefits despite organizational transitions. Career transition support requirements represent another emerging area, with some agreements now including provisions for continued educational and career development programs regardless of ownership changes. The international composition of player rosters creates complex jurisdictional questions regarding which labor laws apply to these protections.

Player intellectual property rights, particularly regarding personal brand development and content creation, have become significant negotiation points in modern player contracts. Slot acquisitions must address how these rights transfer when ownership changes, ensuring clear delineation between team and individual player commercial opportunities. The growing prominence of player-owned content channels creates additional complexity in these arrangements, with some star players generating substantial independent revenue through streaming and social media activities connected to their competitive personas.

International Expansion Implications

The global nature of esports creates unique legal challenges that affect slot transactions across jurisdictional boundaries. Cross-border transaction complexities include foreign investment screening mechanisms, currency conversion considerations, and international tax planning requirements. The European Union context adds another layer of complexity, with EU competition law and freedom of establishment principles potentially affecting how these transactions are structured between member states.

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Varying labor laws across operating territories create compliance challenges for organizations with players and staff in multiple countries. Some European jurisdictions have significantly more protective employment regulations than others, creating uneven requirements depending on where team operations are based. Intellectual property protection across jurisdictions requires careful attention, particularly for teams with global merchandising operations and international sponsor relationships that may be subject to different standards of trademark and copyright protection.

The potential for geographic expansion of the LEC itself, whether through additional franchise slots or regional competitions, creates prospective value that forward-looking investors factor into acquisition decisions. Riot’s global strategy for League of Legends esports, including initiatives like interregional competitions and global events, influences valuation models as purchasers consider future growth opportunities. The emergence of new markets for esports consumption, particularly in regions with growing gaming populations like the Middle East, Southeast Asia, and Latin America, creates additional considerations for teams with global ambitions.

Conclusion

The sale of LEC slots represents a sophisticated intersection of esports business, contract law, and valuation principles. As the market continues to mature, we can expect more standardized legal frameworks to emerge, potentially with greater regulatory oversight. For potential investors, understanding both the legal requirements and valuation factors is essential before entering this rapidly evolving market.

The increasing prices—from hundreds of thousands in the early days to tens of millions today—reflect not just the growth of League of Legends esports, but the broader legitimization of esports as a significant entertainment industry with long-term investment potential. As traditional media companies, sports organizations, and institutional investors continue entering the space, the legal and financial sophistication of these transactions will likely continue to increase, further cementing esports as a mainstream investment category with its own distinctive legal considerations.

Image Source: Dot Esports

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Author

  • Leonid Shmatenko

    Founder of Esports Legal News, Leonid Shmatenko, stands at the forefront of legal innovation in the esports domain, crafting pathways through its unique regulatory and technological landscapes. With a rich tapestry of experience in esports and blockchain, Leonid provides astute legal guidance to esports associations, clubs, and entities, ensuring they navigate through regulatory, data protection, and technology law with finesse and foresight. Leonid’s expertise is not merely recognized within the confines of his practice but is also celebrated in the legal community. Who’s Who Legal extols him as “an innovative thinker and an expert in CIS and esports disputes,” further describing him as an “outstanding arbitration practitioner with diverse experience and a broad network.” These accolades underscore his adept ability to navigate complex disputes and regulatory challenges, particularly in the vibrant and fast-evolving esports industry. At Esports Legal News, Leonid is not merely a founder but a pioneering force, ensuring that the esports industry is navigated with strategic legal insight, safeguarding its interests, and propelling it into a future where legal frameworks are not just adhered to but are also instrumental in shaping its evolution and growth. View all posts

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M&A

Giants Gaming and Excel Esports Join Forces

Two of the biggest esports organizations in Europe, Giants Gaming and Excel Esports, have merged to create GIANTX. The new organization will compete in the top leagues for League of Legends and Valorant.

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The esports world recently experienced a shakeup as Giants Gaming, from Spain and Excel Esports from the UK joined forces to create a powerhouse called GIANTX. This is not a merger. The birth of an esports giant that aims to redefine the competitive landscape.

Combining Legacy and Ambition

Giants Gaming with their standing presence since 2008 has established themselves as Spains leading esports organization. They are not known for their excellence. Also as one of the founding members of the League of Legends EMEA Championship showcasing their competitive prowess. On the hand Excel Esports, a rising star formed in 2014 brings their dynamic approach and cutting edge talent to the mix. Their teams in Valorant, League of Legends and EAFC exemplify their commitment to achieving greatness.

Synergy for Dominance

GIANTX is not satisfied, this merger creates a force that spans three key esports markets; Spain, the United Kingdom and Germany. With this positioning they can tap into audiences nurture regional rivalries while expanding their influence, on an international level.
Malaga, Spain and London England will function as the centers, for the organization while a state of the art training facility in Berlin will ensure that their teams maintain their peak performance.

The impact of this merger goes beyond winning competitions. GIANTX aims to expedite the growth of both organizations by expanding into markets and nurturing a thriving esports community. This ambitious vision is supported by the backing of JRJ Group and Toms Capital long term investors in Excel Esports. With their continued involvement in GIANTX the organization possesses the resources to fuel its objectives.

A New Era Begins; Innovation and Rivalry

The birth of GIANTX signifies more than a merger; it represents a statement of intent. The European esports landscape is, on the verge of witnessing an era defined by innovation and intense competition. The arrival of GIANTX promises to push boundaries elevate gameplay standards and inspire generations of esports athletes.

This is not merely a tale of two brands coming together; it is a story that encompasses two distinct esports cultures colliding to create an identity that will redefine norms and leave a mark on the global stage. GIANTX is not another team; it embodies a movement.

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The world of esports is, on the verge of experiencing the reverberations of its ascent.

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  • Giants Gaming and Excel Esports Join Forces

    Gilberto is a Mexican law student at Universidad Panamericana in Mexico City, one of the top law schools in the country, with an unwavering passion for various legal subjects like international law and arbitration. He is part of the full immersion program, designed to provide students with a deep understanding of international law. This experience aims to delve into the complexities of global legal systems, international relations, and dispute resolution mechanisms. In addition to this, Gilberto participated in the youth parliament organized by the Mexican Senate, representing the voice of the Mexican youth, as well as having various international academic experiences in Canada, United Kingdom and France. He is a passionate gamer and looking forward to contribute to ELN. View all posts

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M&A

Version1 Announces Merger with G2 Esports for North American Expansion

Explore the dynamics of the strategic partnership and merger between Version1 and G2 Esports, delving into the impact on North American esports, the acquisition of Call of Duty League franchise rights, and the organizations’ shared vision for future success.

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A Major Merger, in the World of Esports

In a move the ownership group behind American esports organization Version1 led by WISE Ventures and entrepreneur Gary Vaynerchuk has officially announced a strategic partnership with European esports powerhouse G2 Esports. This collaboration involves shareholding and a game changing merger that spans across continents.

G2 Esports Expands into the North American Market and Acquires Franchise Rights

As part of this alliance G2 Esports obtains the operating rights for the Minnesota Røkkr Call of Duty League franchise signaling the giants venture into the North American market throughout 2023. This expansion comes after Version1s COO Brett Diamond stated in April 2023 their intention to pursue a merger.

Version1s Presence Across Multiple Titles and G2 Esports Ambitions in North America

Version1 known for its portfolio of esports teams in Rocket League and VALORANT secures a position within this partnership. At the time G2 Esports solidifies its presence in North America by securing a spot in the VCT Americas league, for the competitive VALORANT season of 2024.

Reviving G2 Esports Call of Duty Aspirations

This collaboration marks G2 Esports reentry into Call of Duty esports after fielding a roster during the 2018/19 season.Despite facing obstacles the organizations recent emphasis, on the Call of Duty esports scene showcases their dedication to achieving excellence, in the world of competitive gaming.

Author

  • Version1 Announces Merger with G2 Esports for North American Expansion

    Gilberto is a Mexican law student at Universidad Panamericana in Mexico City, one of the top law schools in the country, with an unwavering passion for various legal subjects like international law and arbitration. He is part of the full immersion program, designed to provide students with a deep understanding of international law. This experience aims to delve into the complexities of global legal systems, international relations, and dispute resolution mechanisms. In addition to this, Gilberto participated in the youth parliament organized by the Mexican Senate, representing the voice of the Mexican youth, as well as having various international academic experiences in Canada, United Kingdom and France. He is a passionate gamer and looking forward to contribute to ELN. View all posts

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