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Esports World Cup Announces Multi-Year Partnership with Sony Group Corporation
The Esports World Cup Foundation (EWCF) has secured a significant partnership with Sony Group Corporation (Sony) to collaborate on initiatives for the upcoming Esports World Cup 2024. This multi-year agreement leverages Sony’s extensive experience in gaming hardware, entertainment, and content creation to amplify the EWC’s vision of uniting the global gaming and esports communities.
The partnership highlights both parties’ commitment to expanding the appeal of esports and gaming for players and fans worldwide. The inaugural Esports World Cup is scheduled to take place this summer in Riyadh, Saudi Arabia.
Sony to Enhance Esports World Cup with Entertainment and Content Creation
Sony Pictures Entertainment will produce a captivating behind-the-scenes documentary series to showcase the players and games featured at the Esports World Cup. Additionally, Sony and Sony Interactive Entertainment will explore opportunities to support up-and-coming creators and esports talent within the region. Sony Music Entertainment will have the honor of producing the official anthem for the Esports World Cup 2024.
“Sony is the ideal partner for the Esports World Cup,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
“Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor”
Sony and EWC Share Commitment to Growing Esports Fandom
Toshimoto Mitomo, Executive Deputy President and CSO of Sony Group Corporation, echoed this sentiment:
“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses. Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”
Esports World Cup Unveils Unprecedented Format and Prize Pool
The Esports World Cup promises to be an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will converge in Riyadh to compete across a unique cross-game format for the largest prize pool ever offered in esports history. The EWC recently announced the inclusion of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Rocket League, Fortnite, and Rainbow Six Siege – with more titles to be confirmed soon.
