This contribution examines the evolving relationship between Artificial Intelligence (AI) and the esports industry, highlighting the transformative impact of AI technologies such as machine learning and neural networks. Artificial Intelligence has revolutionised esports by enhancing fan engagement and enabling personalized gaming experiences while empowering developers to create innovative content. Leading esports organisations are leveraging AI tools to monitor performance metrics and expand their brand footprint. However, the integration of AI raises legal challenges, especially concerning data privacy and ownership rights over AI-generated content. Regulatory frameworks such as the EU Artificial Intelligence Act emphasize transparency and user consent, posing challenges for AI service providers. Additionally, debates surrounding the copyrightability of AI-generated content underscore the need for clarity on issues of human authorship and originality. This contribution concludes by suggesting that while AI offers immense potential for esports, navigating legal and ethical complexities remains critical for stakeholders in the industry.
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The use of Augmented Reality (AR) has gained popularity in Esports. AR is increasingly used in Esports events to achieve an impressive spectacle and create additional value for viewers and participants of such events.
Augmented reality is a consolidated system of software and hardware means by which 2D and 3D objects appear in reality. That is, the real world is continued by the digital world with the help of different extension sets.
AR allows for the legal use of existing or newly created intellectual property rights objects, such as computer game characters, audiovisual works, logos, and other objects of intellectual property rights. The process of creating and implementing AR during Esports events is complex and involves several stages. Among these stages, the development of augmented reality animation is particularly important. It includes creating storyboards, characters, and animation elements, which also belong to the creation of objects of intellectual property rights that belong to their rights holders.
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An avatar is a graphical or textual representation of a user, character, or entity in a gaming environment. It acts as the user's proxy in the virtual world.
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Compliance in the gaming industry is multifaceted, encompassing adherence to technical specifications, intellectual property rights, advertising standards, and more to align with the requirements of platform manufacturers and legal bodies. This ensures protection for both creators, such as game developers, and end-users. Compliance areas include intellectual property laws, advertising and monetization, and technical platform standards. Developers must navigate diverse legal landscapes, which vary globally, to avoid legal infringements. Establishing robust compliance programs is crucial for avoiding legal risks, including those related to money laundering. Technical compliance also requires games to meet platform-specific standards to ensure optimal performance across different systems.
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Cyberattacks are malicious online operations, carried out by individuals or organizations, for various purposes, that may be economic, political, criminal, or personal, aiming to compromise the availability, integrity, or confidentiality of any information and/or information systems.
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The concept of data protection designates the process of safeguarding data from unauthorized access, communication, corruption, compromission, or loss. Data protection, in its broadest meaning, can concern all kinds of confidential data, whether of an economic, business or personal nature.
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