Connect with us
< All Topics


Nickname – a nickname in esports is a distinctive and personalized alternative to a player’s real name, often becoming an integral part of their gaming identity. Unlike traditional sports, where athletes are readily recognized by their real names, esports players leverage crafted aliases to carve out distinct virtual identities. These identities often extend beyond the confines of the game, becoming synonymous with the player’s skill, personality, or even a particular game character. This practice has deep roots in the culture of online gaming, where individuals adopt monikers that resonate with their personality, play style, or simply sound appealing. A well-crafted nickname can contribute to a player’s marketability and fan engagement. It becomes a recognizable brand, enabling fans to easily identify and connect with their favorite players. This branding extends beyond the gaming platform, influencing merchandise sales, social media presence, and sponsorship opportunities, which means that nicknames in and of themselves can be considered monetizable assets that can be protected under the prevailing laws.

Case Studies

  1. Faker – Lee Sang-hyeok:[1] One of the most iconic examples is Lee “Faker” Sang-hyeok, a South Korean professional League of Legends player. The name “Faker” is synonymous with excellence in the League of Legends community, and Faker has successfully built a personal brand around this nickname.
  2. SumaiL – Sumail Hassan:[2] Sumail “SumaiL” Hassan, a Pakistani professional Dota 2 player, rose to fame under this pseudonym. His nickname, simply the use of his real name, has become widely recognized in the Dota 2 scene. SumaiL’s journey from an emerging talent to a championship-winning player has solidified the significance of his chosen nickname in esports history.
  3. Jess No Limit – Tobias Justin:[3] Jess No Limit is a popular Indonesian Mobile Legends: Bang Bang player known for his exceptional skills and entertaining streams. His nickname, stemming from the fact that he is not limited to the role of his heroes, as well as his capability to use the most difficult heroes in Mobile Legends, has become widely recognized within the Indonesian esports scene and contributes to his personal brand.

Legal Implications

While nicknames are deeply ingrained in esports culture, their widespread recognition brings forth legal considerations concerning intellectual property and brand protection. Players and organizations navigate a complex legal landscape, often seeking trademark protection for their gaming aliases. This legal step helps prevent unauthorized use of their nicknames and ensures exclusive rights to commercially benefit from their brand.

In a hypothetical scenario, if Faker faces a legal challenge regarding the use of his nickname “Faker.” The case would likely revolve around the protection of his personal brand. Courts would assess factors such as:

  • Distinctiveness of the nickname: How unique is “Faker” compared to other names in the esports landscape?
  • Association with Faker’s professional identity: To what extent has “Faker” become synonymous with Lee Sang-hyeok and his professional achievements?
  • Potential for consumer confusion: Could the use of “Faker” by another party lead to confusion among fans and the general public?

By carefully examining these factors, the legal system can determine the legitimacy of Faker’s claim and protect the brand he has built around his chosen nickname.

[1] Faker, ‘Liquipedia’ (19 November 2023) <> accessed 29 January 2024

[2] SumaiL, ‘Liquipedia’ (19 November 2023) <> accessed 29 January 2024

[3] JessNoLimit, ‘Liquipedia’ (19 November 2023) <> accessed 29 January 2024



  • Yudistira Adipratama

    Yudistira Adipratama is the Managing Partner of K-CASE Lawyer, the first esports dedicated law firm in Indonesia. K-CASE Lawyer has worked with and provided legal consultation to various esports stakeholders in Indonesia, including game publishers, esports clubs, event organizers, streamers, game associations, government, and universities. Yudistira holds a key position in the policy-making process of the esports parent organization in Indonesia. He was involved in the drafting of Law No. 11 of 2022 on Sports, which recognizes esports as a competitive sport for the first time in Indonesian history. Yudistira is also the drafter of PBESI Regulation No. 034/PB-ESI/B/VI/2021 on the Implementation of Esports Activities in Indonesia, a policy that regulates the implementation of the esports industry ecosystem in Indonesia. His expertise in law and the esports industry also led him to be involved in the drafting of Presidential Regulation No. 19 of 2024 on the Acceleration of the Development of the National Game Industry. In addition to esports, Yudistira also has a deep understanding of sports law and actively serves as a speaker representing Indonesia at various high-level international conferences attended by representatives of the International Olympic Committee. Under his leadership, K-CASE Lawyer has supported Indonesia’s participation in various international multi-sports events, such as the 19th Asian Games in 2022, the 2023 SEA Games, and the 14th IESF World Esports Championships. View all posts

Table of Contents