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Protect Your Gamer-Tag: Proper Due Diligence and Brand Protection Techniques for Professional Gamers, Streamers, and Content Creators in the US

In today’s global esports and video game business, it is vital that professional esports players, gaming streamers and content creators, and on-air broadcast talent and esports casters as well as the legal practitioners advising them are aware of a variety of available legal protections. One crucial legal shield available to gaming influencers are the statutory safeguards established under trademark law which can be utilized to protect a gamer’s personal brand. Since an individual’s gamer-tag or gaming username or “ID” is similar to a musician’s stage or artist name, it is a valuable business asset that must be properly secured prior to commercial usage of it. Accordingly, any gamer attempting to monetize and build a professional career and a business around a particular gamer-tag or username should ensure that the party can properly and legally generate revenue with it prior to utilizing the selected name.

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Gamer-Tag

Examples of Trademark Law Used to Protect a Gamer-Tag

As mentioned, professional gamers, esports casters, and other gaming influencers, including streamers and content creators may utilize trademark law in the United States and in other countries to protect their in-game or caster name as well as their unique logo designs, among other protectible assets. While most professional gamers, streamers, and casters are not securing a registration in their trade name (their gamer-tag or talent name) or in their monetized logo designs, there has been a trend of some gaming professionals and content creators securing these rights to properly protect their individual personal “brand.”

For example, gaming streamer Tyler “Ninja” Blevins had applied for trademark protection for a stylized logo featuring the wording “Ninja” for clothing and apparel items.[i] Another streamer Benjamin “DrLupo” Lupo received trademark protection for his gamer-tag in a variety of classes as well as for his unique “D” logo.[ii] Similarly, prominent gaming influencers Timothy “TimTheTatman” Betar and Turner “TFUE” Tenney both registered their respective gamer-tags.[iii]

In addition, competitive gamers Jonathan “FATAL1TY” Wendel secured exclusive rights to his gamer-tag “FATAL1TY” and Matthew “Nadeshot” Haag protected his moniker “NADESHOT” in a variety of classes, including for “dietary and nutritional supplements,” for “video game controllers,” and for “live performances by e-athletes and competitive gamers.”[iv] Finally, professional gamer Michael “Shroud” Grzesiek registered his gamer-tag for a variety of goods and services including for computer peripherals and accessories, for clothing and apparel items, and for entertainment services including providing “live show performances featuring video game playing.”[v]

Generally, prior to attempting to protect and utilize a specific name, it is prudent for a professional gamer or a practitioner assisting the talent to conduct a trademark screening search to determine the availability and potential hurdles to the commercial usage of their chosen gamer-tag. This procedure is beneficial to identify any existing names that might be the same or confusingly similar to the selected gamer-tag and that might act as a barrier or expose the gamer to potential liability for using the name.

Consequently, an individual’s failure to conduct the proper due diligence and investigation into the availability and protectability of a selected gamer-tag prior to commercialization can lead to some severe consequences and potentially extensive liability. For example, the usage of a mark (gamer-tag) that is the same or confusingly similar to another registered mark for the same or similar goods or services could expose the secondary user to potential legal action. For instance, these infringing activities might cause them to receive a formal cease and desist notice for purported infractions such as trademark infringement, tarnishment, blurring, or any other violations. Similarly, the unauthorized user might even possibly be subjected to a trademark infringement or other lawsuit.

Therefore, it is highly advisable that a gaming talent initiate a proper pre-usage inquiry into the availability of a tradename to identify any potential hurdles to using a selected gamer-tag in an effort to try to avoid any potential legal disputes. In fact, in addition to those mentioned above, there is also the possibility of other adverse actions against the gamer such as the individual being subject to trademark Opposition and Cancellation proceedings before the Trademark Trials and Appeals Board (T.T.A.B.) in certain instances or the applicant might receive a formal Letter Of Protest submitted to the United States Patent and Trademark Office (U.S.P.T.O) contesting a filed application.

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In fact, there have already been several instances of gaming content creators and influencers as well as other esports businesses having to change or otherwise alter their selected gamer-tag or tradename in light of other senior rightsholders. For example, gaming content creator Marrissa “Digitalprincxss” Cloutier purportedly received a cease-and-desist notice from the owner of a similar mark in the same entertainment services category which demanded that the creator change her username and mandated that she rebrand all her social media channels from “Pokeprincxss” to “Digitalprincxss” to avoid further liability and action from the mark owner (which she did).

Actual Use vs. Intent to Use Applications

Accordingly, if a proper pre-screening search is conducted and the mark seems clear, an application can then be prepared and filed with the U.S.P.T.O. for federal protection in all fifty states as well as potentially filed in individual states for any and all relevant class(es) of goods. In the United States, a trademark application may proceed on an “actual-use” or an “intent-to-use” basis.

This fact means that an application can be filed for a mark that is currently in use (an “actual use” application) or for one that the owner intends to use (an “intent-to-use” application). An “intent-to-use” application is one that is filed by a party prior to utilizing a name to “reserve” it for a specific good or service. The mark must then be used by the owner in commerce for the selected good or service. After this initial usage in trade, a Statement of Use (“SOU”) must be filed with the U.S.P.T.O. within the proscribed time periods.

International Registration of Trademarks with the Madrid Protocol system

Additionally, it is also important for professional gamers and their representatives to be aware that a logo and a gamer-tag are two different protectible assets. This distinction means that two separate applications can be prepared and filed in order to separately protect both a gamer’s logo as well as their gamer-tag or caster name. As a result, the owner could receive the exclusive ownership rights to the name as word mark for the usage of it in any logo design developed in the future as well as obtain separate protection for a specifically submitted logo design.

Similarly, a gaming influencer, creator, or caster attempting to work and monetize their brand in other countries might also explore and apply for trademark protection in these other nations. For instance, a United States based professional gaming talent might utilize the Madrid Protocol system to apply for trademark protection in any signatory countries that the individual intends to monetize and utilize their gamer-tag in.

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In these cases, it is crucial that an U.S. trademark applicant applies for protection in any other Madrid Protocol countries within six months of a U.S. trademark application filing date so that the applicant can receive a “priority claim” which means that they can utilize the earlier U.S. filing date for the international application’s filing date.

Different Potentially Applicable International Classes of Goods

When preparing a trademark application, the individual or business owner must select and apply for protection of a selected mark for the goods and services that they are currently offering or intend to. The goods and services offered by an applicant are classified into standard categories that are referred to as “International Class of Goods” with each class of goods corresponding to a different grouping of products and services.

Accordingly, while there are many existing International Classes of Goods that an applicant can choose from, there are a few select ones that a gamer, streamer, or caster might typically apply for protection in. One of these classes might include International Class 041 for “entertainment services, namely, participation in video game competitions” and for other live and recorded entertainment services. An influencer might also protect their gamer-tag in International Class 009 for several types of computer equipment, such as “computer hardware; computer keyboards; computers; computer monitors; computer mice; mouse pads.” In addition, a professional gamer could secure protection in their gaming name in International Class 028 for “gaming mice” or “gaming keyboards.”

A gamer-tag or logo might also be registered by its owner in International Class 025. This class encompasses various clothing and other merchandise and apparel items, such as t-shirts, hoodies, shorts, bandanas, and hats. Another potentially applicable goods classification for a gaming influencer might be International Class 035. This particular class is for the provision of “endorsement and advertising services,” including “promoting the goods and services of others.” Consequently, these are just a few select International Classes of Goods that might be appropriate for a professional video game talent as there are many other trademark classes that an applicant can choose from and that may be applicable to their personal brand and their business ventures.

Some Benefits of Trademark Registration Ownership

Accordingly, a trademark registration in a gamer-tag or a logo provides many unique benefits for its owner. One of these is that the gamer has exclusive rights to the name for the selected categories of goods. This fact means that no other person or company may use the same name or a confusingly similar one for the same goods or services as those covered by the registered mark. Another advantage is that the federal registration permits the owner to file an infringement claim with many top social media platforms to takedown, retrieve, or otherwise block an infringing or impersonating account.

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Accordingly, a valid trademark registration enables a party to remove any unauthorized content featuring the protected mark including utilizing the account reporting procedures on platforms such as Facebook, X (formerly Twitter), Instagram, YouTube, and Twitch. A valid registration also enables the owner to contact the United States Customs and Border Patrol to prevent the importation of any infringing or counterfeit goods bearing the protected mark as well as any goods containing marks that are confusingly similar to the registered one (i.e., “knock-offs”). This protection is beneficial as it provides a remedy to try to prevent the sale of “fake” or other unauthorized goods containing the gamer’s name or logo.

Similarly, the existence of a valid trademark registration provides for the easy validation and facilitation of the licensing of the owner’s intellectual property (IP) to a third-party business or company. In particular, this benefit is valuable to a professional gamer when entering into third-party licensing agreements for use of their IP as the registration substantiates the owner’s exclusive ownership rights in the licensed mark for the specific goods or services. Accordingly, this assurance provides further protection and security for a third-party by ensuring that the licensee legally possesses the rights that they desire to acquire from the licensor.

For example, this situation might be applicable if a gaming peripheral company is manufacturing a gamer-branded product. Finally, in addition to the protections available for a professional video game talent under any applicable right of publicity and other related “name, image, and likeness” (NIL) rights, the existence of a valid trademark registration provides a notable gaming influencer with additional causes of action and potential recovery options and grounds beyond those existing under a person’s right of publicity in the cases of unauthorized usage of their name including for trademark infringement.

Trademark Owner’s Continued Maintenance and Renewal Obligations

Once a valid registration is secured by a gaming influencer, it is important for the owner to properly maintain the registration as well as to police and prevent any unauthorized third-party usage of the gamer-tag. For instance, an owner must ensure that they file a timely renewal of a mark to ensure that the registered trademark will not be cancelled by the U.S.P.T.O.

However, if a registration is cancelled for failure to timely renew it or if it is deemed “abandoned” for failing to adequately police third-party infringing uses of it, the owner will lose the exclusive rights in the mark as well as the priority and seniority that the registration had obtained through the continuous use in commerce for the listed goods or services (15 U.S.C. § 1127). Consequently, the owner would then have to re-apply to re-register the trademark, including paying additional filing fees for a mark that was previously registered.

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Specifically, in the United States, there are some unique required renewal periods for every registered trademark that all competitive gamers, streamers, content creators, influencers, and their advisors must be aware of. The first one is the five-year renewal which is due no later than five years after the mark’s initial registration date. After this first renewal filing, the next renewal is the ten-year renewal (the second renewal), which is due five years after the proceeding trademark renewal.

Following the second renewal, the registrant must continue to renew the mark every ten years to keep the registration in force. This requirement means that a professional gaming talent must timely renew any existing registration to ensure that they continue to possess the rights that they desire and have already acquired in the name. Overall, while the up-front costs and pre-screening clearance (the costs for a search and for the preparation, filing and prosecution of a trademark application) may seem pricey and unnecessary, as the gamer aims to grow and monetize their individual “brand,” the benefits that the influencer receives from protecting and establishing formal rights in their gamer-tag outweigh the money invested.

In fact, the added protection and ability to police infringing and unauthorized uses of a protected gamer-tag as well as to combat damaging impersonations and harmful imposters provides additional value to an individual. As always, the best advice is to obtain counsel from a competent professional experienced in the legal field and the industry to understand all the available options and to ascertain the best way to proceed to protect a gamer’s selected name and associated brand.


[i] <NINJA DESIGN LOGO>, U.S. Serial No. 98106683.

[ii] <DRLUPO>, U.S. Registration No. 5,970,881; <D DESIGN>, U.S. Registration No. 5,970,912.

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[iii] <TIMTHETATMAN>, U.S. Registration No. 6,298,369; <TFUE>, U.S. Registration No. 6,115,926.

[iv] <FATAL1TY>, U.S. Registration No. 3,149,347; <NADESHOT>, U.S. Registration No. 5,540,561.

[v] <SHROUD>, U.S. Registration No. 7,115,643; <SHROUD DESIGN>, U.S. Registration No. 7,170,088; <SHROUD DESIGN>, U.S. Registration No. 6,640,309.

Author

  • Justin M. Jacobson

    Justin M. Jacobson, Esq. is an entertainment and esports attorney located in New York City. For the last decade, he has worked with professional athletes, musicians, producers, DJs, record labels, fashion designers, as well as professional gamers, streamers, coaches, on-air talent, and esports organizations. He assists these creative individuals with their contract, copyright, trademark, immigration, tax, and related business, marketing, and legal issues. He is a frequent contributor to many industry publications and has been featured on a variety of entertainment, music, and esports publications and podcasts, including Business Insider, The Esports Observer, Esports Insider, Tunecore, and Sport Techie. Justin has positioned himself as a top esports business professional working with talent in a variety of franchise leagues including the Overwatch League, Overwatch Contenders, and Call of Duty Pro League as well as in many popular competitive titles such as Fortnite, CS:GO, Gears of War, Halo, Super Smash Brothers, Rainbow 6, PUBG, Madden, and FIFA and mobile games such as Brawlhalla, Clash of Clans, and Call of Duty mobile. Previously, he worked with various esports talent agencies as well as in an official capacity on behalf of several esports teams and brands. He currently is an Adjunct Professor of Esports at University of North Carolina Wilmington, a member of the industry board for the International Journal of Esports and has authored “The Essential Guide to the Business & Law of Esports & Professional Video Gaming.”

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Esports Washing: A New Chapter in Russian Esports with the Formation of ARKI

The landscape of Russian esports is undergoing a transformative shift with the formation of the Cyber Sports Infrastructure Development Association (ARKI), another initiative for ‘esports washing’. Industry giants, led by Langame, a developer of specialized software for cyber clubs, are uniting to advance the sector. Dmitry Lukin, the founder of Langame, and Pavel Golubev, the company head, have pioneered this initiative.

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Esports Washing in Russia ARKI | ELN

A Unified Front in Russian Esports

The Russian esports industry is witnessing a significant transformation and another step in esports washing as major players unite to form the Cyber Sports Infrastructure Development Association (ARKI). Spearheaded by Langame, a developer of specialized software for cyber clubs, ARKI promises to redefine the esports landscape in Russia.

Founded by Langame’s founder, Dmitry Lukin, and company head Pavel Golubev, ARKI is already gaining traction with prominent cyber club networks like Colizeum, True Gamers, and CyberX, as well as EZ Katka and F5 Cyber Sports Center, joining as members. This move signifies a united effort to bolster the industry’s growth and address the challenges it faces, including taxation and regulatory recognition.

The establishment of ARKI marks an era of proactive engagement for the industry. With 460 clubs under Colizeum, 114 arenas across Russia and CIS under True Gamers, and 220 clubs with CyberX, the association commands a significant presence in the esports sector. ARKI is not just for club networks but is open to hardware suppliers, software developers, and representatives from gaming industries and esports organizations, reflecting a comprehensive approach to industry challenges.

Navigating the Tax Jungle

One of ARKI’s primary goals is to advocate for the inclusion of cyber clubs and esports arenas in the patent tax system, a move that would simplify the tax process by allowing clubs to pay a fixed sum based on their specific type and location of operations. This system could replace the traditional tax declaration and payment process, offering a streamlined approach beneficial for smaller entities.

“The introduction of a tax system tailored for esports arenas and cyber clubs could significantly ease the bureaucratic burden these entities currently face,”

a Langame spokesperson explained.

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Redefining Esports as a Sport

In addition to tax reform, ARKI aims to work on the legislative recognition of computer clubs and esports arenas as official sports venues. This recognition could transform how these entities operate and are perceived within the wider sports and recreational sectors.

The move towards forming ARKI is seen as a logical step in the evolution of the esports industry, which has already surpassed movie theaters in revenue generation. Many clubs are privately owned and categorize their revenue under equipment rental, which aligns with ARKI’s interest in patent tax utilization, indicating a strategic move towards financial optimization and regulatory compliance.

Moreover, Vasily Ovchinnikov, head of the Video Game Industry Development Organization, supports this initiative, highlighting its potential to dismantle barriers and foster growth. He notes the complex nature of the current system where computer clubs are taxed similarly to entertainment segments, which ARKI could address through its advocacy for beneficial tax positions and legislative recognition.

Esports vs. Traditional Entertainment: A Financial Juggernaut

The formation of ARKI is not merely a business maneuver but a reflection of the esports industry’s growth trajectory, which now outpaces traditional cinema in terms of revenue.

“The esports industry has evolved from a niche entertainment sector to a major economic entity, necessitating a formal structure like ARKI to advocate for its interests,”

noted Vasily Ovchinnikov, head of the Video Game Industry Development Organization. However, this rapid growth has not been without its challenges. The existing tax regime, tailored more towards general entertainment than competitive gaming, imposes a significant financial burden on club owners, who often categorize their revenues under equipment rental to mitigate tax liabilities.

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Interestingly, the Russian Esports Federation (RESF) of Russia, established in 2016, has also been active in promoting the interests of the industry, achieving recognition of esports as an official discipline, and advocating for benefits such as military service deferments for esports athletes. However, ARKI’s formation signifies a broader coalition aiming to enhance the structural and regulatory framework of the esports industry further.

Sporting Venue or Recreational Facility? The Ongoing Debate

The distinction between recreational and sporting venues becomes particularly poignant in locations where alcohol sales can coexist with esports activities, as in shopping centers.

“The coexistence of alcohol sales and esports competitions in the same venues complicates their classification and requires careful regulatory consideration,”

Ovchinnikov added. This situation necessitates a clear regulatory framework to distinguish between purely entertainment-oriented clubs and those that genuinely foster competitive esports.

The Future of Russian Esports

For the industry, the stakes are high, and the potential is immense. With esports clubs seeing a 15% revenue increase in 2023 alone, reaching 23 billion rubles, the formation of ARKI could be the cornerstone of a new developmental phase for Russian esports. This unified approach could not only address immediate financial and regulatory challenges but also pave the way for a sustainable and recognized esports ecosystem in Russia.

Russia’s Esports Strategy

While the strategic formation of ARKI highlights the potential of Russian esports, it also casts a light on a broader tactic often seen in Russian governance: leveraging emerging industries like esports to project a modern, technologically advanced image while possibly overlooking deeper systemic issues such as regulation and international perception. This ‘esports washing’ raises questions about the sincerity of efforts to nurture the industry organically versus using it as a facade for enhancing national prestige.

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With material from: kommersant.ru

Author

  • Leonid Shmatenko

    Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. He advises eSports associations and clubs on all legal issues, advises and supports crypto startups in all matters from planning, preparation to execution of private and public token offerings (so-called Initial Coin Offerings or ICOs). Furthermore, Leonid Shmatenko specializes in international arbitration and has participated in several arbitration proceedings (SAC, ICC, DIS, UNCITRAL, ICSID, ad hoc) as a party representative and secretary of the tribunal. Leonid Shmatenko studied at the Heinrich Heine University in Düsseldorf and is currently pursuing a PhD in international law. After his successful first state examination (2011), he completed his legal clerkship, inter alia, at the German Embassy in Lima and within international law firms in Düsseldorf and Paris. He passed the second state examination in 2015. He is an external lecturer at the National Law University of Ukraine “Yaroslav Mudryi”, where he teaches International Investment Law. He is admitted to the Bar in Switzerland and Germany. Before joining Eversheds Sutherland, Leonid Shmatenko worked as an attorney at leading law firms in Geneva, Munich and Paris.

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ELN Announcement: Launch of Esports Legal Wiki and a Call for Papers

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ELN Announcement Launch of Esports Legal Wiki

We are thrilled to announce the official launch of the Esports Legal Wiki, a groundbreaking new resource in the field of esports law, edited by Dr Despoina Farmaki and Leonid Shmatenko. This comprehensive digital encyclopedia features over 60 detailed legal definitions and analyses authored by a distinguished panel of experts in the esports legal domain. We extend our heartfelt thanks to the following contributors for their invaluable insights and expertise:

Esports Legal News (ELN) is also excited to promote Dr. Despoina Farmaki to Chief Academic Officer. Dr. Farmaki, who has played a pivotal role in the development of the Esports Legal Wiki, will not only oversee the finalization of this extensive project but will also spearhead an exciting new academic initiative set to be unveiled in the first quarter of 2025.

We invite scholars and practitioners from around the world to contribute to the Esports Legal Wiki. Your submissions will help ensure that this platform remains a cutting-edge, authoritative source for legal professionals, scholars, and anyone interested in the legal aspects of esports.

To participate, please refer to the attached call for papers and submission guidelines. Your contributions are crucial to the success and continual growth of this essential legal resource.

Thank you to all our contributors and supporters for making this project possible. We look forward to your ongoing engagement and to revealing further innovations in the near future.

If you wish to cite the Esports Legal Wiki in your scholarly works, the suggested citation is: “Author’s name, “Term”, in: Farmaki/Shmatenko (eds.), ELN Esports Legal Wiki, Link to Wiki entry, Last updated.”

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Author

  • Leonid Shmatenko

    Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. He advises eSports associations and clubs on all legal issues, advises and supports crypto startups in all matters from planning, preparation to execution of private and public token offerings (so-called Initial Coin Offerings or ICOs). Furthermore, Leonid Shmatenko specializes in international arbitration and has participated in several arbitration proceedings (SAC, ICC, DIS, UNCITRAL, ICSID, ad hoc) as a party representative and secretary of the tribunal. Leonid Shmatenko studied at the Heinrich Heine University in Düsseldorf and is currently pursuing a PhD in international law. After his successful first state examination (2011), he completed his legal clerkship, inter alia, at the German Embassy in Lima and within international law firms in Düsseldorf and Paris. He passed the second state examination in 2015. He is an external lecturer at the National Law University of Ukraine “Yaroslav Mudryi”, where he teaches International Investment Law. He is admitted to the Bar in Switzerland and Germany. Before joining Eversheds Sutherland, Leonid Shmatenko worked as an attorney at leading law firms in Geneva, Munich and Paris.

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Takaze’s Take: Free the Agents – Sexism and Misogyny in the Esports Business

This new format of an article (Takaze’s Take) explains how an eathlete can file a discrimination lawsuit in the USA. This article also discusses women in sports.

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Takaze's Take: Free the Agents

On 28 February 2024, Josefine Jensen, a member of Astralis’ Women’s Counter-Strike team, took a stand. She Xed a letter to Valve Corporation, demanding a change in their business practices. Specifically, she urged them to make female agent skins free to use in Counter-Strike. This issue, she believes, is not just about Skins but about the deep-rooted sexism and misogyny that pervades the esports industry. 

The esports world has a rich history of mistreating women.[1] However, women in America do have a way to counterattack. For example, suppose the misandrist is someone you work with. In that case, you can file a Charge of Discrimination with the Equal Employment Opportunity Commission (EEOC).[2] 

The EEOC enforces “federal laws that make it illegal to discriminate against a job applicant or an employee because of the person’s race, color, religion, sex, national origin, age, disability, or genetic information.”[3] If you sign and file a Charge of Discrimination, you are “asserting that an employer, union or labor organization engaged in employment discrimination.”[4] You must file a Charge of Discrimination with the EEOC before you can sue your employer for discrimination.

Takaze’s Take

Filing a Charge of Discrimination is not your only option. In fact, as the war against Diversity, Equity, and Inclusion (DEI) intensifies, the EEOC may be unable to protect you. Unfortunately, your enemies intend to compel the EEOC to enforce the status quo.[5] If DEI is important to you, then a showdown with your adversaries may be inevitable. 

Mr. Monopoly’s Wisdom

Your opponents view DEI as a zero-sum game. Fear and insecurities are at the center of the conflict.[6] We ought to celebrate your accomplishments.[7] Instead, your adversaries recognize that these fears and insecurities make their followers susceptible to viewing your success as a threat.[8] Mr. Monopoly can help you understand the schism. Until recently, your enemies owned the entire board. Their rule was ruthless and absolute. Over time, your foes’ forefathers were forced to make half-hearted concessions. Your forebears were given Mediterranean Avenue—Connecticut Avenue. Their adversaries expected them to be content. 

Those whose shoulders you stand upon continued to press the issue. You landed on Atlantic Avenue, and your sights are set on Boardwalk. The last seven to eight years in American politics should have clarified one thing for you: Your enemies consider your desire to own Boardwalk wholly unacceptable. 

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Their Strategy

Your enemies are clever.[9] They copied the tactics of Civil Rights activists.[10] Now, your opponents are erasing them from your history books.[11] Their recent legislative and judicial victories show that your adversaries are reaping the rewards of their efforts.[12] Your enemies likely believe their victory will be absolute if they can expunge the history of your forebears.

The Counter-Strike

The sports and entertainment worlds have not acquiesced to your enemies’ demands.[13] As we enter the next phase of the streaming wars, alienating marginalized groups is a surefire way to lose.[14] You can leverage the pursuit of profits to your advantage. For example, working at the FDIC was a never-ending party until the Wall Street Journal arrived.[15]The author hopes that soon, every woman will feel safe in the workplace. Perhaps your enemies feel secure because the esports world is not mainstream. The author hopes you show them that they are misreading the tea leaves.

The spotlight is shining brightly upon the women’s sports universe. The WNBA and ESPN plan to capitalize on Caitlin Clark and Angel Reese’s fame.[16] The NWSL is expanding.[17] Private equity firms are investing heavily in the sports world.[18] The NFL is arriving fashionably late to the dance, but their dance card is undoubtedly full.[19] The esports world claims to be unhappy with its dependence upon the Saudis, and the business model needs to be tweaked.[20]Investors not chosen by the major sports leagues will need a date. If DEI is important to you, now may be the time to press the issue. 

Advance your token to Boardwalk.

Image source: Netcompany

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[1] Ajay Rose, Inside the World of Female esports: “It’s a Scary Space for Women’, The Athletic (Jul. 23, 2023), https://theathletic.com/4635621/2023/07/23/inside-the-world-of-female-esports/.

[2] Filing a Charge of Discrimination with the EEOChttps://www.eeoc.gov/filing-charge-discrimination (last visited Apr. 7, 2024).  

[3] Overviewhttps://www.eeoc.gov/overview (last visited Apr. 7, 2024). 

[4] Id.

[5] Robert Draper, America First Legal, a Trump-Aligned Group, Is Spoiling for a Fight, N.Y. Times (Mar. 21, 2024), https://www.nytimes.com/2024/03/21/us/politics/stephen-miller-america-first-legal.html?smid=nytcore-ios-share&referringSource=articleShare&ugrp=c&pvid=E1F42499-3ECC-4095-9233-0DA8057CA02A&sgrp=c-cb.

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[6] Why Young Men and Women Are Drifting Apart, The Economist (Mar. 13, 2024), https://www.economist.com/international/2024/03/13/why-the-growing-gulf-between-young-men-and-womenMaking Sense of the Gulf Between Young Men and Women, The Economist (Mar. 14, 2024), https://www.economist.com/leaders/2024/03/14/making-sense-of-the-gulf-between-young-men-and-women.

[7] Aparna Rae, White Men’s Role in Advancing Equity and Inclusion, Forbes (Mar. 14, 2024), https://www.forbes.com/sites/aparnarae/2024/03/14/white-mens-role-in-advancing-equity-and-inclusion/?sh=6f4d22b85b5f.

[8] Nicquel Terry Ellis & Catherine Thorbecke, DEI Efforts are Under Siege. Here’s What Experts Say is at Stake, CNN (Jan. 11, 2024), https://www.cnn.com/2024/01/07/us/dei-attacks-experts-warn-of-consequences-reaj/index.html.

[9] Nicholas Confessore, ‘America is Under Attack’: Inside the Anti-D.E.I. Crusade, N.Y. Times (Jan. 20, 2024), https://www.nytimes.com/interactive/2024/01/20/us/dei-woke-claremont-institute.html; Meg Little Reilly, Anti-DEI Bills Rely on Vague Language and Self-Censorship, Forbes (Mar. 5, 2024), https://www.forbes.com/sites/meglittlereilly/2024/03/05/anti-dei-bills-rely-on-vague-language-and-self-censorship/?sh=75b5535b1742.

[10] James Devitt, Bayard Rustin’s Blueprint for Activism—and Perhaps Progresshttps://www.nyu.edu/about/news-publications/news/2023/august/bayard-rustin-s-blueprint-for-activism-and-perhaps-progress.html (last visited Apr. 7, 2024); Adam Gopnik, Eclipsed in His Era, Bayard Rustin Gets to Shine in Ours, The New Yorker (Nov. 6, 2023), https://www.newyorker.com/magazine/2023/11/13/eclipsed-in-his-era-bayard-rustin-gets-to-shine-in-ours.

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[11] Taifa Natalee Alexander, Tracking the Attack on Critical Race Theory in Education, U.S. News (Apr. 11, 2023), https://www.usnews.com/opinion/articles/2023-04-11/tracking-the-attack-on-critical-race-theory-in-education;  Daniel Golden, Muzzled by DeSantis, Critical Race Theory Professors Cancel Courses or Modify Their Teaching, ProPublica (Jan. 3, 2023), https://www.propublica.org/article/desantis-critical-race-theory-florida-college-professors; Myles Hollingsworth, AP African American Studies and Critical Race Theory Ban in Florida, The Crisis (July 24, 2023), https://naacp.org/articles/ap-african-american-studies-and-critical-race-theory-ban-florida;  David Bernstein, Is Opposition to Critical Race Theory Correlated With Ignorance of Critical Race Theory?, Reason (Apr. 2, 2024), https://apple.news/AQmeDx-k2Te6xfEP5a69ndg.

[12] Jeff Green & Simone Foxman, Why Corporate America Has a Diversity Problem, Bloomberg (Mar. 14, 2024), https://www.bloomberg.com/news/articles/2024-03-14/video-why-corporate-america-has-a-diversity-problem.

[13] Bill King, The Pushback on DEI, Sports Business Journal (Mar. 11, 2024), https://www.sportsbusinessjournal.com/Articles/2024/03/11/dei-pushback; Jeremy W. Peters & Brooks Barnes, The Oscars Now Have D.E.I. Rules, But Some Say It’s Just a Performance, N.Y. Times (Mar. 10, 2024), https://www.nytimes.com/2024/03/08/us/oscars-oppenheimer-dei-diversity.html.

[14] Dr. Darnell Hunt & Dr. Ana-Christina Ramon, Diverse Audiences Prop Up A Struggling Theatrical Industry and Demand Diversity on Screen, Forbes (Mar. 7, 2024), https://www.forbes.com/sites/drdarnellhuntanddranachristinaramon/2024/03/07/diverse-audiences-prop-up-a-struggling-theatrical-industry-and-demand-diversity-on-screen/?sh=3ff2cb78742d.

[15] Rebecca Ballhaus, ‘What the Hell is Going on at the FDIC?’, The Wall Street Journal (Jan. 10, 2024), https://www.wsj.com/articles/fdic-6d9e8bf1.

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[16] Jacob Feldman, WNBA Has Big Plans to Ride Women’s Basketball Momentum, Sportico (Apr. 4, 2024), https://www.sportico.com/leagues/basketball/2024/caitlin-clark-wnba-momentum-popularity-draft-marketing-1234773879/; Tom Friend, Engelbert: Clark-Reese Could be the New Bird-Magic, Sports Business Journal (Mar. 3, 2024), https://www.sportsbusinessjournal.com/Articles/2024/03/03/wnba-cathy-engelbert-caitlin-clark-angel-reese.

[17] Cleveland Soccer Group Announces 12k Season-Ticket Pledges for Possible NWSL Expansion Franchise, Sports Business Journal (Apr. 4, 2024), https://www.sportsbusinessjournal.com/Articles/2024/04/04/cleveland-ohio-nwsl-expansion-team-bid?hl=NWSL&sc=0&publicationSource=searchNWSL Enters 2024 Campaign with Renewed Hope Amid Offseason Growth, Sports Business Journal (Mar. 15, 2024), https://www.sportsbusinessjournal.com/Articles/2024/03/15/nwsl-2024-season-preview?hl=NWSL&sc=0&publicationSource=search.

[18] Arctos Partners Raises $4.1B for Investments in Sports, Sports Business Journal (Apr. 2, 2024), https://www.sportsbusinessjournal.com/Articles/2024/04/02/arctos-partners-deals?hl=private+equity&sc=0&publicationSource=search; Abby Schultz, The Wealthy are Turning to Sports for Diversification, Barron’s (Jan. 2, 2024), https://www.barrons.com/articles/the-wealthy-are-turning-to-sports-for-diversification-9726aaac.

[19] Ben Fischer, Explaining the Caution on Private Equity, Sports Business Journal (Mar. 28, 2024),https://www.sportsbusinessjournal.com/Articles/2024/03/28/explaining-nfl-private-equity-caution?hl=private+equity&sc=0&publicationSource=search.  

[20] Asli Pelit, In Fading Esports Business, Saudi Money Still Flows, Sportico (Mar. 15, 2024), https://www.sportico.com/business/sponsorship/2024/esports-investment-saudi-arabia-1234770868/.

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  • Takaze Turner

    Takaze A. Turner, a distinguished figure at the intersection of entertainment and law, showcases a profound passion for anime, cinema, and gaming. His academic journey commenced at the Ohio State University, where he excelled in English, earning his degree with cum laude honors. Furthering his legal education, Takaze achieved his Juris Doctor from the University of Missouri School of Law, before embarking on specialized legal studies. He has since attained an LL.M. in Business Law from Florida State University College of Law and an LL.M. in Entertainment Law from the University of Miami School of Law. Currently, he is enhancing his expertise by pursuing an LL.M. in Taxation Law at the same institution. Takaze’s multifaceted legal education, coupled with his deep-rooted interests in entertainment, positions him uniquely within the legal landscape. His academic accomplishments reflect a dedicated pursuit of knowledge across various sectors of law, particularly those intersecting with the business and entertainment industries. At the core of his professional journey is a commitment to understanding and navigating the complex legalities surrounding entertainment and media, ensuring he remains a pivotal figure in legal discussions related to these dynamic fields. His ongoing pursuit of an LL.M. in Taxation Law further exemplifies his dedication to broadening his legal acumen, underscoring his role as a key contributor to the legal community, especially in areas where law meets entertainment and technology.

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