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Competitive Gaming vs. Esports: A Legal Examination for the Informed Practitioner

In the digital age, the intersection of law and gaming has become increasingly prominent. Two terms, “competitive gaming” and “esports”, often find themselves at the heart of legal discussions. For lawyers and law students, understanding the nuances between these two is paramount. This article offers a comprehensive legal exploration of the differences between competitive gaming and esports.

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Definition and Legal Recognition

Competitive Gaming

“Competitive Gaming” refers to any video game-based activity where individuals or teams engage in competition to achieve specific objectives or outcomes within the game environment. This encompasses a wide range of formats, from informal challenges among peers to structured online and offline tournaments. Competitive gaming includes, but is not limited to, traditional head-to-head matches, time-based challenges such as speedruns, and achievement-based contests. In speedruns, participants aim to complete a game or specific objectives within a game in the shortest time possible, often exploiting game mechanics or employing specialized strategies. While competitive gaming can overlap with esports, it is distinguished by its broader scope, encompassing both professional and amateur levels of play, and may not always involve formalized structures, rules, or significant monetary rewards.

Esports

“Esports”, an abbreviation of “electronic sports”, refers to organized, multiplayer video game competitions, particularly between professional players, individually or as teams. These competitions are often facilitated by specific governing bodies and are characterized by structured formats, rules, and regulations akin to traditional sports. Esports encompasses a range of genres, including real-time strategy, first-person shooter, and multiplayer online battle arena games. Participants in esports may enter into formal contracts, receive compensation, and be subject to rights and obligations similar to traditional athletes. Esports events may be broadcasted live, attracting significant viewership both in-person in arenas and online through streaming platforms. The term “esports” distinguishes these formal, professionalized competitions from broader, casual competitive gaming activities.

Contracts and Professional Agreements

Competitive Gaming

Competitive gaming events may involve agreements, such as terms of participation or prize distribution. However, these agreements are often informal and may not always be legally binding. Disputes might be resolved informally or through platform-specific arbitration mechanisms.

Esports

Esports involves a myriad of contracts – player-team agreements, sponsorship deals, broadcasting rights, and more. These contracts can be intricate, stipulating player salaries, behavior clauses, performance benchmarks, and revenue sharing. Breaches can lead to litigation or arbitration, much like in traditional sports.

Intellectual Property and Broadcasting Rights

Competitive Gaming

Intellectual property (IP) concerns in the realm of competitive gaming primarily center around the licensing rights of the games being played and the content generated by users. Game developers typically grant licenses to players, allowing them to play and, in some cases, stream or record their gameplay. However, these licenses often come with restrictions, especially concerning the commercial use of the game’s content. While players might stream their gameplay on platforms like Twitch or YouTube, the avenues for monetization, such as advertisements or sponsorships, can be limited either by the platform’s policies or the game’s licensing agreement. Additionally, user-generated content, like custom game mods or fan-made art, can introduce further IP considerations, particularly if they incorporate copyrighted elements of the original game.

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Esports

The IP landscape of esports is multifaceted and can be intricate. At the forefront, game developers retain the rights to their games, which includes the game’s code, artwork, music, and other proprietary elements. However, as esports has evolved, new layers of IP considerations have emerged:

  1. Player Performances: Just as a musician holds rights to their live performances, questions arise about the rights to an esports player’s in-game performance. Who owns the rights to a particularly skillful move or strategy developed by a player?
  2. Team Logos and Branding: Esports teams, like traditional sports teams, develop unique logos, slogans, and branding elements. These are often trademarked to prevent unauthorized use and to build a brand identity in the competitive landscape.
  3. Broadcasting Rights: Major esports tournaments are events with significant viewership. The rights to broadcast these events, both online and on traditional media, can be sold for substantial sums. Unauthorized broadcasts or “restreams” can infringe on these rights, leading to legal disputes.
  4. Merchandising: With the rise of esports’ popularity, there’s been a surge in related merchandise, from team jerseys to in-game skins. The sale and distribution of these items are often governed by trademark and copyright laws.
  5. Sponsorships and Endorsements: Esports teams and players often enter into sponsorship deals, which can include the use of logos, names, and likenesses. These deals can have intricate IP clauses to protect both the sponsor’s and the team’s/player’s brands.

Player Rights and Labor Laws

Competitive Gaming

Competitive gamers, especially those participating in smaller or informal competitions, often operate outside the purview of structured legal frameworks. This means:

  1. Lack of Contractual Protections: Many competitive gamers may not have formal contracts, leaving them vulnerable to potential breaches, such as unpaid prize money or unfulfilled promises by event organizers.
  2. Dispute Resolution: In the absence of formal agreements, resolving disputes can be challenging. Gamers might have to rely on platform-specific arbitration mechanisms or informal negotiations rather than legal avenues.
  3. No Standardized Benefits: Unlike traditional employment, competitive gaming rarely offers benefits such as health insurance, retirement plans, or paid leave. This can pose challenges, especially for those who consider competitive gaming as a primary source of income.
  4. Inconsistent Regulations: The rules and regulations governing competitive gaming can vary widely between events, leading to inconsistencies in player treatment and rights.

Esports

With the professionalization of esports, the industry is seeing a shift towards more traditional employment structures and the associated legal protections:

  1. Formal Contracts: Esports players often sign contracts with teams or event organizers. These contracts can stipulate salaries, performance bonuses, behavior expectations, and more.
  2. Labor Law Protections: In regions where esports players are recognized as professional athletes or employees, they may be entitled to protections under labor laws. This can include minimum wage guarantees, overtime pay, and mandated breaks.
  3. Health and Well-being: As the physical and mental demands of professional gaming become more recognized, there’s a growing emphasis on providing health benefits, including medical insurance, mental health resources, and ergonomic training.
  4. Unionization and Player Associations: Recognizing the need for collective bargaining, some players are forming or joining associations or unions. These organizations aim to advocate for player rights, negotiate better contract terms, and provide a unified voice in disputes.
  5. Training and Development: Just as traditional athletes receive training and development, esports players are increasingly provided with coaching, game strategy sessions, and other resources to enhance their skills.
  6. Retirement and Future Planning: With the transient nature of esports careers, there’s a growing focus on providing players with retirement benefits and future career planning resources.

Regulatory Bodies and Governance

Competitive Gaming

In the realm of competitive gaming, the landscape is vast and diverse, encompassing a myriad of games, platforms, and event formats. This diversity inherently brings about a decentralized form of regulation. Most competitive gaming events are self-regulated, with rules set by individual event organizers or the game developers themselves. This absence of a centralized governing body grants event organizers significant flexibility in determining competition formats, prize structures, and participant eligibility. However, it also means that enforcement mechanisms for rule violations can vary widely. Some events might opt for informal dispute resolution processes, while others might lean on platform-specific arbitration. This lack of standardized rules across different events can lead to inconsistencies, where a particular strategy or game mechanic might be permissible in one tournament but banned in another.

Esports

On the other hand, esports, with its trajectory towards professionalization, is carving out a more structured regulatory landscape, drawing many parallels with traditional sports. Certain esports titles or leagues have established governing bodies that oversee competitions on a global scale. These bodies are responsible for setting standardized rules, ensuring competitive fairness, and handling disputes. As the stakes in esports rise, so does the emphasis on maintaining a level playing field. This has led to the implementation of anti-doping regulations, akin to those in traditional sports, to prevent the use of performance-enhancing drugs or software cheats. Additionally, some esports leagues have introduced player and team licensing requirements, ensuring that participants adhere to a professional standard and the league’s code of conduct. Violations of these rules can result in sanctions, which can range from monetary fines to suspensions or even bans, all in a bid to maintain the integrity of the competition. Beyond just the players and teams, the governance process in esports often involves other stakeholders, including sponsors, broadcasters, and fans, ensuring a holistic approach to regulation.

Conclusion

The digital gaming universe, spanning from grassroots competitive gaming to the grandeur of professional esports, has firmly established itself as a significant cultural and economic force in the modern era. Both domains, though rooted in the world of video games, present distinct legal landscapes.

Competitive gaming, with its diverse array of formats and decentralized nature, often operates in a realm of autonomy. Its regulatory framework is primarily shaped by individual event organizers or game developers, leading to a patchwork of rules and governance structures. This decentralized approach offers flexibility but can also result in inconsistencies, especially when it comes to player rights, intellectual property, and dispute resolution.

In contrast, esports, as it marches towards greater professionalization, is carving out a more structured and standardized regulatory environment. Drawing inspiration from traditional sports, esports is seeing the emergence of governing bodies, standardized rules, player associations, and intricate contractual frameworks. This evolution brings with it complex legal considerations, from intellectual property rights in broadcasting to labor laws for players.

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As the gaming industry continues its upward trajectory, the legal frameworks that underpin it are bound to become more sophisticated and nuanced. The distinctions between competitive gaming and esports, while subtle, have profound legal implications. For legal practitioners and scholars, staying abreast of these developments is not just beneficial but essential. As the lines between digital entertainment and traditional legal structures continue to blur, a deep understanding of the intricacies of both competitive gaming and esports becomes paramount in effectively navigating and shaping the future of this dynamic and ever-evolving landscape.

Photo: Yves Tennevin, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons

Author

  • Leonid Shmatenko

    Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. He advises eSports associations and clubs on all legal issues, advises and supports crypto startups in all matters from planning, preparation to execution of private and public token offerings (so-called Initial Coin Offerings or ICOs). Furthermore, Leonid Shmatenko specializes in international arbitration and has participated in several arbitration proceedings (SAC, ICC, DIS, UNCITRAL, ICSID, ad hoc) as a party representative and secretary of the tribunal. Leonid Shmatenko studied at the Heinrich Heine University in Düsseldorf and is currently pursuing a PhD in international law. After his successful first state examination (2011), he completed his legal clerkship, inter alia, at the German Embassy in Lima and within international law firms in Düsseldorf and Paris. He passed the second state examination in 2015. He is an external lecturer at the National Law University of Ukraine “Yaroslav Mudryi”, where he teaches International Investment Law. He is admitted to the Bar in Switzerland and Germany. Before joining Eversheds Sutherland, Leonid Shmatenko worked as an attorney at leading law firms in Geneva, Munich and Paris. View all posts

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CMS Advises on Inaugural Esports World Cup in Riyadh

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The international full service law firm CMS has provided comprehensive legal counsel to the Esports World Cup Foundation in organizing the first-ever Esports World Cup (EWC), set to take place in Riyadh, Saudi Arabia, over eight weeks from July to August 2024.

The Esports World Cup is poised to make history, with over 1,500 players from more than 60 countries competing in 21 of the world’s most popular games for a share of a record-breaking USD 60 million prize pool.

“This is a monumental event in the history of esports,”

commented Ralf Reichert, CEO of the Esports World Cup Foundation.

“We are witnessing the convergence of gaming and sports as universal languages, uniting the global community through competition, advancing the esports industry, and fostering growth across the entire network.”

A global CMS team, led by Dr. Pietro Graf Fringuelli and Samuel Oustayiannis, consisting of over 30 lawyers from Germany, the UK, and Saudi Arabia, provided legal advice on all aspects of the EWC. This included team agreements, tournament rules, sponsorship contracts, media rights distribution, and partnerships with game publishers.

Dr. Pietro Graf Fringuelli, Partner at CMS Germany and Co-Head of the international CMS Technology, Media & Communications Group, stated,

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“The esports industry is growing at an astonishing pace, drawing record numbers of viewers worldwide. The EWC will transform the entire esports landscape and contribute to developing a sustainable ecosystem.”

The Esports World Cup, supported by major sponsors like Sony, TikTok, Amazon, Adidas, Pepsi, and MasterCard, is an annual tournament series featuring over 450 teams globally. The event is accessible to both professional esports players and gaming enthusiasts, with broadcasts on television and streams across various digital platforms. Featured games include League of Legends, Call of Duty: Warzone, Counter-Strike 2, EA Sports FC 24, and Fortnite.

CMS Partner Sam Oustayiannis, leading the UK team on media rights and partnerships, added,

“The Esports World Cup is a unique event attracting significant interest from competitors, sponsors, and the media. We’ve assembled a collaborative team across multiple offices to cover all legal aspects, ensuring a successful and enjoyable event. We eagerly anticipate the future of the Esports World Cup!”

The EWC continues in Riyadh until August 24, 2024, marking a new chapter in esports with CMS playing a crucial role as the legal advisor to the organizers.

CMS Legal Team Overview for Esports World Cup

CMS Germany

  • Dr. Pietro Graf Fringuelli – Lead Partner, TMC (Technology, Media & Communications)
  • Dr. Sebastian Cording – Partner, TMC
  • Dr. Markus Häuser – Partner, TMC
  • Dr. Patrick Ehinger – Counsel, TMC
  • Dr. Fiona Savary – Counsel, TMC
  • Dr. Felix Glocker – Senior Associate, TMC
  • Georg Schneider – Senior Associate, TMC
  • Lara Grünberg – Associate, TMC
  • Dr. Malte Bruhns – Partner, Corporate/M&A
  • Dr. Henrik Meurer – Associate, Corporate/M&A
  • Dr. Martin Gerecke – Partner, IP (Intellectual Property)
  • Dr. Tobias Nasr – Senior Associate, IP
  • Dr. Robert Budde – Partner, Commercial
  • Phillip Bubinger – Counsel, Commercial
  • Prof. Dr. Björn Gaul – Partner, Labor, Employment & Pensions
  • Victoria Kaule – Counsel, Labor, Employment & Pensions
  • Hanna Hamacher – Senior Associate, Labor, Employment & Pensions
  • Thomas Gerdel – Partner, Tax
  • Dr. Hendrik Arendt – Senior Associate, Tax
  • Christoff Soltau – Partner, Antitrust, Competition & Trade
  • Dr. Denis Schlimpert – Counsel, Antitrust, Competition & Trade

CMS Saudi Arabia

  • Mohammed Aldowish – Partner
  • Wala Alawajy
  • Sara Alsaud
  • Reem Alsmail

CMS United Arab Emirates

  • Ben Gibson – Partner

CMS UK

  • Sam Oustayiannis – Partner
  • Rebekah Hayes – Partner
  • Coralie Barker
  • Georgia Clark
  • Harry Hall
  • Laurel O’Dell
  • Carter Rich
  • Hamish Temporal
  • Daniel West

Author

  • Leonid Shmatenko

    Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. He advises eSports associations and clubs on all legal issues, advises and supports crypto startups in all matters from planning, preparation to execution of private and public token offerings (so-called Initial Coin Offerings or ICOs). Furthermore, Leonid Shmatenko specializes in international arbitration and has participated in several arbitration proceedings (SAC, ICC, DIS, UNCITRAL, ICSID, ad hoc) as a party representative and secretary of the tribunal. Leonid Shmatenko studied at the Heinrich Heine University in Düsseldorf and is currently pursuing a PhD in international law. After his successful first state examination (2011), he completed his legal clerkship, inter alia, at the German Embassy in Lima and within international law firms in Düsseldorf and Paris. He passed the second state examination in 2015. He is an external lecturer at the National Law University of Ukraine “Yaroslav Mudryi”, where he teaches International Investment Law. He is admitted to the Bar in Switzerland and Germany. Before joining Eversheds Sutherland, Leonid Shmatenko worked as an attorney at leading law firms in Geneva, Munich and Paris. View all posts

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Introducing Valentin de Roany: Project Coordinator for Esports Tournaments and Legal Databases at Esports Legal News

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Esports Legal News is thrilled to welcome Valentin de Roany as our new Project Coordinator for Esports Tournaments and Legal Databases. Valentin brings a unique blend of legal acumen and esports expertise, honed through years of dedication in both fields.

Currently in his final year of law studies, Valentin has already made a significant impact in the legal world. A distinguished mooter, he represented his university at an international competition, playing a key role in securing a top placement for his team. His passion for the law extends beyond the classroom, where he revitalized mooting and negotiation programs, mentoring new students and sharpening the skills of seasoned advocates.

Valentin’s journey in the esports realm is equally impressive. He has served in various coaching roles, nurturing the growth of promising talents and leading teams to success. His leadership in a grassroots esports organization, where he navigated cultural and linguistic challenges, showcases his ability to build bridges and drive success across different regions.

With dual French-Australian citizenship, Valentin is well-versed in connecting diverse esports communities. He brings his rich experiences to Esports Legal News, where he will streamline complex legal information and contribute to the growth of our esports initiatives. Though he’s always eager to share his insights, Valentin remains careful to distinguish his advice from formal legal counsel.

We are excited to see Valentin apply his leadership, strategic thinking, and passion for esports to help drive Esports Legal News to new heights.

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Author

  • Leonid Shmatenko

    Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. He advises eSports associations and clubs on all legal issues, advises and supports crypto startups in all matters from planning, preparation to execution of private and public token offerings (so-called Initial Coin Offerings or ICOs). Furthermore, Leonid Shmatenko specializes in international arbitration and has participated in several arbitration proceedings (SAC, ICC, DIS, UNCITRAL, ICSID, ad hoc) as a party representative and secretary of the tribunal. Leonid Shmatenko studied at the Heinrich Heine University in Düsseldorf and is currently pursuing a PhD in international law. After his successful first state examination (2011), he completed his legal clerkship, inter alia, at the German Embassy in Lima and within international law firms in Düsseldorf and Paris. He passed the second state examination in 2015. He is an external lecturer at the National Law University of Ukraine “Yaroslav Mudryi”, where he teaches International Investment Law. He is admitted to the Bar in Switzerland and Germany. Before joining Eversheds Sutherland, Leonid Shmatenko worked as an attorney at leading law firms in Geneva, Munich and Paris. View all posts

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Play By The Rules: Esports Legal Forum Announced for ESI Lisbon 2024 

Esports Insider’s events arm ESI Events has announced the launch of “Play By The Rules,” a pioneering legal forum dedicated to the esports sector, taking place as part of ESI Lisbon from 23 September to 25 September 2024.

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In cooperation with international lawyers Leonid Shmatenko (Eversheds Sutherland) and Rodolphe Ruffié-Farrugia (Clifford Chance) as well as Esports Legal News, this inaugural event aims to set the standard for esports-focused legal conferences worldwide.

ESI Events and the co-organisers intend for “Play By The Rules” to provide a platform for legal professionals (including attorneys, in-house-lawyers, academics and students), industry stakeholders, and esports enthusiasts to delve into the complex legal landscape of the esports sector. The forum will have a focus on player contracts, intellectual property, governance and regulation, streaming rights and more.

Key Dates

  • September 24, 2024: Play By The Rules Conference (Concurrent with ESI Lisbon Day 1 and taking place at the same venue)
  • September 25, 2024: Exclusive access for PBTR speakers, sponsors, and VIP guests to ESI Lisbon Day 2 and the SBC Summit

“Play By The Rules” will cover a broad spectrum of legal questions affecting the global esports industry through stage talks, roundtable discussions and focussed group networking, with an emphasis on creating actionable takeaways for attendees. Key areas of discussion will include:

  • Player contracts and rights
  • Intellectual property challenges
  • Governance and regulatory frameworks
  • Streaming and broadcasting rights
  • Dispute resolution mechanisms

Attendees will also have the opportunity to attend the evening social event, the ESI Film Festival at the MEO Arena with food and beverage, gaining detailed insights into esports, gaming and intersecting industries through short films that shine a light on stories behind the screens.

Running alongside the SBC Summit, which anticipates over 25,000 attendees, ESI Lisbon will feature:

Already confirmed attendees at ESI Lisbon include:

  • Formula One 
  • Savvy Games 
  • UNICEF
  • Samsung Ads
  • OverActive Media
  • Deutsche Telekom
  • Radisson Hotel Group
  • Mercedes-AMG PETRONAS Formula One
  • Twitch
  • BLAST
  • ESL FACEIT Group
  • Chess.com 
  • Electronic Arts
  • Ubisoft
  • City Football Group
  • Visit Raleigh
  • Team Liquid
  • Moonton
  • Visit Qatar
  • OG Esports
  • Wasserman 
  • & many, many more

Sam Cooke, Co-Founder and Managing Director at Esports Insider, said:

“We are thrilled to launch ‘Play By The Rules’ in partnership with Leonid Shmatenko of Eversheds Sutherland and Rodolphe Ruffié-Farrugia of Clifford Chance as part of ESI Lisbon 2024. Our new esports legal forum  represents a first and important step in addressing the complex legal challenges within the esports industry, providing a dedicated forum for discussion, innovation, and actionable solutions. By bringing together the brightest minds in esports law, we aim to set a new standard for legal excellence in this rapidly evolving sector.”

Leonid Shmatenko, Senior Associate at Eversheds Sutherland and Founder of Esports Legal News, commented:

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“After an extensive search for a comparable event in the market, I found numerous conferences that addressed video games law but none that focused specifically on the unique legal challenges in esports. Esports is a rapidly growing field with its own set of legal considerations, and it is high time we had a dedicated platform to address these issues. I approached ESI with this concept and their enthusiasm and commitment to excellence made them the perfect partner. Together, we aim to set new standards in the esports law conference world, providing invaluable insights and fostering a deeper understanding of the legal landscape in esports.”

Rodolphe Ruffié-Farrugia, Counsel at Clifford Chance and co-founder of Esports Legal News, said:

“For years now, esports has been a booming industry and we have witnessed the emergence of a wide variety of professional stakeholders, including the players themselves, their teams, the leagues, tournament organisers… Yet, the legal industry has not been as quick in adapting to the unique needs and high stakes at play in esports, no doubt because lawyers and gamers tend to evolve in different worlds. Knowing well these communities from within both personally and professionally, I have made it a mission years ago to build bridges between them. I feel very lucky to have found like-minded peers in Leonid and ESI to create this first-of-its-kind summit, a turning point in bringing esports and the law together.”

Tickets to B2B esports, games and creator economy event and industry festival ESI Lisbon are still available. Early bird tickets offering 33% off are available until August 23rd. For more information and to purchase a ticket, click here.

Author

  • Leonid Shmatenko

    Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. He advises eSports associations and clubs on all legal issues, advises and supports crypto startups in all matters from planning, preparation to execution of private and public token offerings (so-called Initial Coin Offerings or ICOs). Furthermore, Leonid Shmatenko specializes in international arbitration and has participated in several arbitration proceedings (SAC, ICC, DIS, UNCITRAL, ICSID, ad hoc) as a party representative and secretary of the tribunal. Leonid Shmatenko studied at the Heinrich Heine University in Düsseldorf and is currently pursuing a PhD in international law. After his successful first state examination (2011), he completed his legal clerkship, inter alia, at the German Embassy in Lima and within international law firms in Düsseldorf and Paris. He passed the second state examination in 2015. He is an external lecturer at the National Law University of Ukraine “Yaroslav Mudryi”, where he teaches International Investment Law. He is admitted to the Bar in Switzerland and Germany. Before joining Eversheds Sutherland, Leonid Shmatenko worked as an attorney at leading law firms in Geneva, Munich and Paris. View all posts

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