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Shikenso Analytics Extends Dynamic Partnership with GIANTX, Pioneering Enhanced Esports Data Solutions
Dive into the forefront of esports evolution with our feature article on the extended partnership between Shikenso Analytics and GIANTX, the amalgamation of EXCEL Esports and Giants Gaming.
In a step, towards the future of esports analytics Shikenso Analytics is excited to announce that they have extended their partnership with the merged esports venture of EXCEL Esports and Giants Gaming now known as GIANTX. This collaboration, which started in 2022 with EXCEL Esports shows the continued trust in Shikensos data solutions by this emerging European esports powerhouse.
GIANTX, resulting from the combination of EXCEL Esports and Giants Gaming is set to enhance its operational effectiveness by utilizing Shikensos comprehensive platform. This extended partnership confirms Shikensos role in managing and optimizing sponsorships across streaming and social media channels. Among the sponsors included in GIANTXs lineup are industry leaders like HSBC Burger King, L’Oreal, JD Sports and others.
Going beyond partnerships GIANTX aims to expand its reach and engagement among both Spanish speaking and English speaking audiences. This strategic move positions the organization as a contender, in esports while also widening its global audience and influence.
Shikenso Analytics has gained a reputation, in the world of esports data and analytics thanks to their work with top esports organizations like Fnatic, Ninjas in Pyjamas, G2 Esports, M80, Team Vitality and their active involvement with tournament organizers like BLAST Premier. Their continued collaboration with Excel and now GIANTX fills them with excitement. Arwin Fallah Shirazi, Co CEO and Co Founder of Shikenso expressed his thrill about this partnership. According to him it’s not a partnership but a journey that brings Shikenso closer to establishing an industry benchmark for measuring media values.
Recognizing the crucial role sponsorships play in the esports industry Shikenso offers more than analytics. They provide the Esports Radar tool which serves as a media value and audience report. This tool allows teams to carefully monitor and evaluate the performance of each brand they work with. The effectiveness of the Esports Radar was recently highlighted when it calculated the media value, for the 2023 League of Legends World Championship €133 million.
Image by: Shikenso Analytics
