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FUEGO Esports Ignites New Era with KFC Partnership in Colombian Gaming Landscape
Delve into the historic collaboration between FUEGO Esports and KFC as they usher in a new era in Colombian gaming.
In a development, for the gaming community in Colombia FUEGO Esports, a force in Latin America originally established in Curacao and now firmly rooted in Colombia has announced an exciting partnership with the iconic fast food chain, KFC. This unique collaboration will involve all of FUEGOs teams, including their anticipated League of Legends squad set to compete in the North Regional League 2024. Building on their achievements the team is aiming for another championship at Ubeat Live after their victory in 2023.
FUEGO has been a contender since its establishment in 2018 participating in competitions organized by industry giants like Riot Games, Garena and Dreamhack. Their notable accomplishments include securing the Golden League title and dominating the national League of Legends scene in Colombia. They also reached the LRN 2023 finals held in Mexico City. Earned a deserved spot in the esteemed North American Free Fire Pro Series back in 2022. This paved their way to participate in championships held in Singapore.
For KFC this marks an entry into the world of gaming and esports specifically within Colombia. With no experience to rely on KFC is positioning itself as a pioneer to explore this expanding market. The collaboration, with FUEGO represents a move to connect with gamers who avidly support FUEGOs phoenix themed esports team.
Drawing upon the teams achievements, international reputation and top notch content KFC has set its sights on connecting with an audience of gamers and fans who share a passion, for video games and esports in our country.
Daniel Vera, the Marketing Manager for KFC in Colombia expressed his excitement about this business venture stating, “We are extremely thrilled to embark on this journey with one of Colombias most successful esports teams. We aim to become a part of this community that holds significance for the younger generations. Our goal is to establish a presence in the gaming world as we believe that there is still room for growth in Colombia. We aspire to become a benchmark within this sector.”
Jeff Macolonie, CEO and Founder of FUEGO commented on the partnership by saying, “We take pride in welcoming KFC as a brand and renowned franchise within the food industry. We eagerly anticipate collaborating to foster the development of the gaming sector in Colombia. Our objective is to enhance the experiences our fans can enjoy both within and beyond gaming.”
This strategic alliance between FUEGO Esports and KFC not signifies a moment in their respective journeys but also contributes significantly towards bolstering recognition and growth, within Colombias esports industry.
