Investment
Sharp Style, Strong Play: Gillette and Enterprise Esports partnership
Discover how Gillette,is stepping into the esports arena through a strategic partnership with Central European organization Enterprise Esports. This collaboration goes beyond jersey branding, aiming to seamlessly integrate Gillette into the gaming community through influencers, in-store promotions, and immersive gaming events.
Gillette, the known brand in the world of men’s grooming items has recently announced a strategic partnership with Enterprise Esports, a prominent esports organization operating in Central Europe specifically in Czechia and Slovakia. This collaboration represents a venture that goes beyond traditional sponsorship arrangements and shows its dedication to deeper integration and engagement within the esports community.
The key aspect of this collaboration is Gillettes logo being prominently displayed on Enterprise Esports jerseys. This visual representation highlights the brands connection with the organizations teams across various esports games like CS2, VALORANT and EA FC. However this collaboration goes beyond just jersey branding as it includes initiatives aimed at establishing a meaningful bond with the esports audience.
Gillette has actively engaged with the esports industry. They have supported tournaments and organizations while also partnering with hardware giant Razer to align their brand with the gaming community. Additionally Gillette hosts its esports tournament called the Fortnite Gillette Cup to demonstrate their commitment to the gaming ecosystem.
In this partnership, between Gillette and Enterprise Esports they plan to collaborate on multiple fronts. This involves collaborating with influencers associated with Enterprise Esports to produce content on popular platforms such as TikTok, Instagram and Twitch. The aim of integrating Gillette into the influencer’s content is to connect with the gaming audience and increase the brands online presence.
In addition to content creation this partnership will also extend into physical spaces. In store promotions will allow consumers to experience Gillette products in a gaming context bridging the gap between grooming and gaming. Moreover there will be activities at gaming events starting with the unveiling at the Czech National Esports Championship in Brno, Czech Republic. These events will provide a platform for brand experiences.
Enterprise Esports has a presence in the esports world and is engaged in various collaborations. Notably they work closely with AC Sparta Prague to manage their esports segment. The involvement of Enterprise Production, their production studio indicates an approach to content creation and execution.
Expressing excitement about this collaboration Jakub Grabmüller, Senior Brand Manager, at Gillette emphasized their dedication to enhancing the gaming experience. He emphasized the importance of players feeling their best not in terms of looks but also in terms of confidence as a factor that affects their performance. Grabmüller highlighted how Gillette and Enterprise Esports share values presenting their partnership as a collaboration that goes beyond regular sponsorship dynamics.
Image by: katemangostar
